Daily Archives: March 5, 2015

Interview with Builtvisible about Content Marketing in China

In this post, I interview Owain Lloyd Williams who is one of our speakers at my next Search London event. I wanted to ask him about his time in China and what he learned from his time over there.

To find out more about International Content Marketing, please purchase tickets via Eventbrite.

1) What made you decide to move to China?

There were several reasons, though above anything as a fresh faced graduate back in 2008 the allure of spending a few years in an unknown yet incessantly varied and ever-changing country proved too strong. I was aware of the opportunity present in the country, and this was coupled with a long-standing fascination and willingness to explore the culture and learn the language. The picture of China painted by our media also has a tendency to be rather sweeping especially for such a complex country with such a history, and, regardless of whether this coverage was positive or negative, back then I felt like I just wanted to find out as much as I could by being there and breathing it all in.

China

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