I am excited to announce the next Search London event in 2014 “How to Create Award Winning Content”
The UK search market is very competitive and it can be difficult to stand out from the crowd. Therefore I wanted to ask two people who had won awards for their campaigns and blog how they were successful.
I have invited Mike Essex and Richard Kirk to speak at the next Search London meetup which takes place:
Location: The Warwick pub – 1 – 3 Warwick Street, London W1B 5LR
Date: Tuesday 1st of April
Time: From 6:30pm
We do not have sponsorship for this event but it is free to attend. Please register through Eventbrite.
Mike Essex – Online Marketing Manager at Koozai
Mike’s company Koozai won the Best UK Search Blog at the UK Search Awards in November 2013. Mike will be speaking about The Five Pitfalls That Hold Blogs Back
Far too many business blogs are done merely as an afterthought or are just treading water when they could be doing so much better. Mike will look at what those blogs could do to improve and the changes they made at Koozai to win Best Blog at the UK Search Awards.
Including:
– Why they deleted 900 blog posts
– Why writing less often gave them better results
– Why responsive design isn’t as easy as it looks
– Why boring content can be far more important that creating something cool
– Why almost every blog is a lawsuit waiting to happen
Mike Essex is the Online Marketing Manager at Koozai where he has been quoted in or written for The Guardian, TIME, BBC News, USA Today, Econsultancy, the Daily Mail and many more. Mike is also a published author of both fiction and non-fiction titles that have been read by over 60,000 people.
Richard Kirk – Comms Planner at Zenith Optimedia
While Richard was at Performics, his company won “Best Use of Search in Finance” in PPC at the UK Search Awards. They were also nominated for Best Use of Search/Travel. Richard will be speaking about how to run award winning campaigns and the challenges an agency may face. Richard spoke at Search London in December 2011 about The Value of SEO and Social.
Ex-Head of SEO at Performics and now comms planner, Rich has been devising digital strategies for over 5 years. Forthright and pragmatic, he enjoys telling clients the things they need to hear but may not want to.
Spaces are limited, Please register through Eventbrite – Search London April Event
Look forward to seeing you there.