Search London – Integration is Key

I have teamed up with the Online Marketing group to host a networking event on Thursday, May 26th. Integration is key to any successful campaign and there are many areas of online marketing which have an effect on search. This is one of the reasons Search London and Online Marketing Meetup have joined forces to host the meetup this week.

HMS President venue

Speakers include Martin MacDonald from SEOforums.org who will be talking about integrating social with SEO. Matt Owen from eConsultancy will be talking about Facebook optimisation

Leading Digital Recruitment company Digital Gurus are sponsoring the bar so there will be free drinks until the tab runs out.

Nick Yockney at Digital Gurus looks after the Media and Performance division – SEO / PPC / Media Agency Roles / Affiliates. So if you are looking for a new role in digital, speak to Nick and he will point you in the right direction.

Thursday is the new Friday, so RSVP to the event happening this week. www.meetup.com/search-london

The nearest station is Blackfriars or Temple

HMS President (1918)
Victoria Embankment,
London EC4Y 0HJ

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Birthday number 5

London Girl Geek dinner celebrated their fifth birthday on Wednesday and what an event it was.

Hosted at the lovely Google UK headquarters with sponsors from Dinastia Vivanco, Green & Blacks and Juniper Networks, there were a lot of girl geeks.

It kicked off around 6:30 and then we were welcomed by Sarah Gordon from Google who gave a presentation about the growth of the smartphone market. It is amazing how much the mobile phone has changed over the past decade and sometimes I wonder what the market will be like in the next ten years.

This was one of the best networking events I have attended. Maybe because there were so many women in the same room all into “geeky things” and the fact that it was at Google and there were interesting talks about mobile and by Sue Black who discussed how social media helped her raise the profile of Bletchley Park. It was a great event and I am so pleased I got to attend, there were over 300 people that applied for a ticket, but only 80 people got to go.

Happy 5th Birthday Girl Geek Dinners

There was a raffle at the event and there were a lot of cool prizes to be won. Sadly I did not win, but all the money raised through the raffle went to charity. London Girl Geek dinners is working on getting charitable status, so if you would like to help, get in touch with them. It would be fantastic if they could get charitable status as they raise a lot of money already.

I look forward to the next Girl Geek Dinners, I was amazed at how much they have grown over the past five years, from just 33 members in 2005 to over 27,000 now. They have girl geek dinners all round the world including Europe, Canada and Australia. You will never be far from a girl geek.

Mobile App meet up

Those in seo and mobile seo may know of an event called meetup.com. I am a newbie to the meetup group and have really enjoyed it. I have been to the London Bloggers meet up on two occasions and it was a great set up.

Yesterday, I went to App Jam which was the first meet up and if this one is anything to go by, I will certainly be going to the others. App Jam was set up by Tania and Laurence Adermi and they organised a whole host of entrepreneurs and developers to talk about their apps.

One of the speakers was Remco van den Elzen who founded Distimo and talked about his experience with apps.
What I found interesting about Distimo is that if offers a free analytics tool called Distimo Monitor which they use to monitor their own apps and those of apps in stores.

There was also a panel where there was a discussion on the subject “To App or not to app”. Apps appear to be the way forward despite the fact that not every phone is a smart phone. This was a good topic to discuss as I mentioned in my last post, mobile app or mobile site people are divided between making their website seo friendly and building an app. An app is more expensive and if you do not have the resources, make sure your site is visible on a mobile browser, but the conclusion was that Apps are the future for companies that want visibility on handsets.

No one mentioned anything about mobile seo which I was surprised about. Perhaps they do not think it is as important as mobile apps. Or maybe mobile apps is seo? However there are more app meet ups to come and this topic will be explored further.

Here is an overview of the topics discussed at the meet up:

40 AppJam: App developer demo include
Name: Marko Balabanovic
Company: Lastminute.com
App: Topsee – compiled by an all-star cast of London bloggers, the real experts on the latest greatest places to go and things to see, the top foodie finds, cool bars, shopping spots and quirky sights. http://www.lastminute.com/site/labs/topsee.html

Name: Morgan Davies
Company: Sauce Digital
App: Flick Football 3D – a unique gesture based football game – played in first person

http://www.saucedigital.com/

Name: Michael Breidenbruecker
Company: Reality Jockey
App: RjDj – ses the power of the new generation personal music players like iPhone and iPod Touch to create mind blowing hearing sensations.

http://more.rjdj.me/what/

Name: Doug Chrisholm
Company: Rippill
App: Rippill – iPhone and mobile apps which utilise social and location-based features

http://www.rippll.com/default.aspx

Name: Neil Stanley
Company: Almex
App: iHi – iHi breaks the ice in any situation with eye catching electronic speech bubbles.

http://www.appstorehq.com/ihi-iphone-75206/app

Name: Kavin Bharti Mittal & Namit Chandha
Company: Kodu
App: Movies Now – Movies Now! makes it easy to find cinemas near you and check showtimes. You can browse the latest movies and watch high quality trailers on the go.

http://www.kodu.co.uk/moviesnow/