Search London – SEO & PPC In House Or Agency – Sharon Harris
Sharon Harris, Head of Search at IG Group will be discussing the benefits of taking SEO & PPC In House. IG Group is a FTSE 250 leader servicing over 130,000 clients across 130 countries. The sheer size and scale of IG Group proved a challenging yet rewarding online platform for search integration.
IG Group encompasses IG Markets, IG Index and Nadex. IG Markets CFDs offer traders the ability to take a directional position on market movement. IG Index acts as a gateway into spread betting across a range of markets including the fast paced world of forex spreads. Nadex is a fully regulated US Exchange.
These markets offer complex derivative products yet understanding remains at the heart of IG Group. Integrating search enabled IG Group to tap into the users desire to learn at the point of inception, targeting both the newbie and professional trader. Increased online exposure across multiple keywords significantly enhanced visibility and conversion rates on a global scale.
Financial markets are fast and dynamic – Sharon Harris has fine tuned global SEO & PPC to react accordingly.
The event “SEO & PPC In House Or Agency” will take place:
When: Wednesday, October 26th, 7:00pm
Where: Theodore Bullfrog, 26 John Adam Street, London WC2N 6HL
RSVP to Search London to guarantee your place
After a summer off networking, Search London has its first networking event of the autumn.
Judith Lewis, a well known search professional in the industry and blogger at mostlyaboutchocolate.com and SEOChicks will be speaking at the event. She will be sharing her experience and learnings from seo along with the best ways to get clients to implement seo.
The event “SEO – Making it work” will take place:
When: Tuesday, September 6th, 7:00pm
Where: The Doggett’s Coat and Badge, 1 Blackfriars Bridge.
Over 60 people have RSVPed so far, so hurry and reserve your place today.
Please RSVP on meetup.com/search-london to guarantee your place
Hi everyone,
I know it has been some time since I last updated my blog. I have not shown it much love. I have been really busy at work and also at home. My sister and her fiance moved to Australia for good which meant we all moved out of our flat that we shared.
We went to the airport on June 21st and said goodbye.
It was supposed to be quick, but then we realised they were 42kgs overweight.
Ruth and Matt 42kgs overweight - costing 1,000 pounds
As Ruth and Matt did not have a spare 1,000 pounds which could have easily been the cost of a plane ticket, they decided to repack.
Matt and Ruth repacking
Once they had repacked and shipped the additional case as cargo, it was time to say goodbye. We are seeing them in 6 months time. Wish them well Down Under…..
Ruth and Jo saying goodbye - see you in six months
Ruth will not be coming to anymore Search London events, but she may be getting into Search Down Under.
Good Luck Ruth !
I am arranging another meetup next month called “Search London – SEO Tools”
It will take place on Tuesday June 14th at the Doggett’s Coat and Badge.
Linkdex will be sponsoring the event and will be showing us how they have helped companies with their seo.
Linkdex has developed a suite of integrated seo and project management tools to help improve a website’s rankings and traffic. It’s a combination of easy to use but very powerful collaboration tools such as share tasks, keyword research, rank tracking, link building and competitive analysis all within one platform that gives you insightful data for your seo strategy.
John Straw, the founder of Linkdex will be talking about how he developed the seo platform with real results from those who have used the tools.
RSVP to guarantee your place at “Search London – SEO Tools” on June 14th
http://www.meetup.com/search-london
I held a meetup last Thursday on the HMS President. We had two speakers:
Martin McDonald from seoforums.org
Matt Owen from Econsultancy
Martin McDonald kicked off the event with:
A brief history of search
Larry Page and Sergey Brin set up Backrub.com – yes that was the name before they changed it to Google. They were both students at Stanford University at the time. There were two search boxes. There was the option users to search Stanford University and also the web. In order to be seen within the search engine, you had to have keywords in the code of your site telling the engine what your site was about. This is now referred to as “Keyword Stuffing” and it did help many sites rank for 7 or 8 years.
What is PageRank?
PageRank is what Google uses to determine the importance of a web page. It’s one of many factors used to determine which pages appear in search results. It was designed by Page and Sergey. The more links a site had to it, the higher the PageRank it could achieve. Therefore people started buying and selling links, trying to boost their own PageRank. This is not what Google intended and this is where social signals comes in.
Read more »
I have teamed up with the Online Marketing group to host a networking event on Thursday, May 26th. Integration is key to any successful campaign and there are many areas of online marketing which have an effect on search. This is one of the reasons Search London and Online Marketing Meetup have joined forces to host the meetup this week.
HMS President venue
Speakers include Martin MacDonald from SEOforums.org who will be talking about integrating social with SEO. Matt Owen from eConsultancy will be talking about Facebook optimisation
Leading Digital Recruitment company Digital Gurus are sponsoring the bar so there will be free drinks until the tab runs out.
Nick Yockney at Digital Gurus looks after the Media and Performance division – SEO / PPC / Media Agency Roles / Affiliates. So if you are looking for a new role in digital, speak to Nick and he will point you in the right direction.
Thursday is the new Friday, so RSVP to the event happening this week. www.meetup.com/search-london
The nearest station is Blackfriars or Temple
HMS President (1918)
Victoria Embankment,
London EC4Y 0HJ
Thank you to everyone who came to Search London last Monday.
We had a great talk by Marko Saric who shared some tips on how to increase traffic to your site. The video of the event with the presentation is on the link below:
http://www.howtomakemyblog.com/traffic/blog-traffic-how-i-went-from-0-to-700000-visitors/
However, here is a quick recap for those that missed it:
1. Keywords in your domain
If you are setting up a website, make sure you have the keywords you want to rank for in the domain.
2. CMS
If you have enough time and are able to you can write your own content management system. However many people when setting up their sites use wordpress. It is free and easy to use and there are a number of plugins to help with SEO.
3. Articles
Write interesting articles on your site. Think about what your readers would like to read and write for them with catchy headlines and “how to” articles.
4. Promote off line
People will not know about your site unless you talk about. You must go out there and promote your blog.Establish contacts with other bloggers, get them to retweet your articles. Comment on bigger blogging sites, be relevant and interesting comments, do not just put a link in there.
Make sure above all else, that you choose a topic you are interested in and love your blog – so write regularly so that readers can find up to date articles.
See you at the next event. meetup.com/search-london
I am hosting another networking event, this time it will take place on Monday, March 28th.
It will be held in Theodore Bullfrog, 26 – 28 John Adam Street. I have reserved the top floor for us and there will be a small tab for some drinks.
Search London - Central London Events
At this Spring Meetup, Nichola Stott – Director & Founder theMedia Flow will be talking about her experience in social and seo and how working together has benefited her clients.
theMediaFlow is a UK SEO and social media agency and Nichola is also co-founder and director of SEO PR Training so she has plenty of experience to share with us. You may have read some of her work, she blogs for SearchEngineWatch, State of Search and SEO Chicks.
RSVP to the meetup which will start at 7:00pm tomorrow.
http://www.meetup.com/search-london
Events | Jo Turnbull | 
December 17, 2011 2:00 pm | 
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