I had the pleasure of attending International Search Summit in Barcelona last week, run by Gemma Houghton from Webcertain. There were so many great speakers, here are some of the key tips and take aways from the day.
Bill Hunt was first at the Summit and talked about “Missed Opportunities in International Search”
Bill Hunt runs his own business called Black Azimuth Consulting
Bill started off by saying “Where do the problems happen?”
- Language and Culture
- CMS Site Infrastructure
- Geo Targeting
- Organizational