Kevin Gibbons co-founder of BlueGlass, now Re:signal is the upcoming sponsor for the SearchLDN July event. I wanted to find out about the rebrand and the reasons as I had interviewed Kevin a few years ago about the growth of the company.
Why did you decide now to rebrand the company?
There were a number of reasons, most notably over the years we’ve changed who we are as an agency, and we really wanted a brand to reflect that positioning.
I’ve written in more depth about this here, but we came to the conclusion that we didn’t just want a fresh lick of paint – we saw this as an opportunity to re-invent ourselves and reflect our vision of who we are and where we’re going.