Digital Elite Day took place on Thursday June 6th and I was honored to be the MC for the Search Elite track. This year was bigger and better than ever before with 26 speakers and over 200 attendees. Below is a write up of some of the key points from the Search Elite track.
PWAs SEO: Optimising for the Future of the Web
EU Search Personality of 2018, Aleyda Solis and founder of Orainti was up first at the Search Elite track. Aleyda said that apps provided a fragmented and vertical specificities app experience. They can be expensive to develop, but we end up installing a lot of them.
Why do we install apps?
- The reason is that it is easier to access apps through the home screen
- Apps can use additional phone features
- Mobile websites speed and usability
- You need internet to access web content.
- SO mobile web is also broken. BUT it is not more broken than the app one.
- Because of this we are sometimes forced to download apps.