As we are coming into a new “school year”, I wanted this site, SEO Jo Blogs to have more information to help those in the industry, whether it is guidance about the next career move or confirmation about a project they are working on, or just motivation if they are in a bad place right now. Therefore part of the blog will feature interviews from inspirational and motivating people. I have found that hope is something that can easily get crushed but it is the one thing that keeps people motivated. I also realised that everyone has a choice in what they do career wise, but each choice can have consequences, which can both be bad and good. Hope can sometimes be crushed when that career choice has negative consequences.