Thinking Outside the Box – Local SEO & Podcasting Tips

We can’t wait to host our next event, which is taking place on March 19th at the Theodore Bullfrog.

Search London will be buying everyone a few drinks on Monday, March 19th in celebration of the brand new website:

Time: From 6:00pm on Monday, March 19th

Location: Theodore Bullfrgo pub, 26-30 John Adam St, London WC2N 6HL

RSVP on Eventbrite:

David Bain will be speaking about “How to be a great podcast guest”. David (@DavidBain on Twitter) has a lot of experience in the SEO scene, having managed in-house and agency-side SEO teams for the likes of Greenlight, MEC and Farfetch. However, over the past few years he’s moved on to digital marketing course production and hosting podcasts and webinars – including hosting SEMRush’s new show, “Search Marketing Scoop”.

David is also currently Head of Digital Marketing Course for AVADO, the company behind the Squared Online course with Google as well as being Founder and Host of Digital Marketing Radio, the podcast and live video show where he’s already interviewed over 200 digital marketing experts including Rand Fishkin, Aleyda Solis and Larry Kim. Check out the latest episodes over at

Ric Rodriguez (@RicRodriguez_UK on Twitter) from Croud will be speaking about Local SEO, sharing some great results, insights and learnings. He will be taking a complex to simple approach but using examples and tips to bring it to life.

Starting out in digital PR, Ric taught himself technical SEO through breaking complex concepts down into simple ideas – and has since practised this across pharmaceuticals, beauty, real estate and gaming. Now, as SEO Director, Ric leads Croud’s largest account, an internationally renowned B2B giant, with over 3000 locations across over 100 markets.

Search London are also proud to be media partners with Search Elite, A New Approach To Search taking place 6th June 2018, London.

Search Elite 2018 is a highly focused conference, about sophisticated SEO, advanced technical and user-centric marketing and will cover new Interfaces – Voice, apps visual, video, next Gen Technical SEO – Structured markup, performance optimisation and JavaScript – Angular, React and more

Look forward to seeing you on March 19th.


Jo and Tim

RSVP on Eventbrite:

Structured Data for 2018

• What we’ll do
Our next Search LDN meetup will be on Monday, February 19th at the Doggett’s Coat and Badge.

Please RSVP on Eventbrite to confirm your attendance.

We are very pleased to be sponsored by Explore Ltd so they will be buying everyone a few drinks on Monday.

Evo Christou will give a few words about Explore where he heads up the London sector focusing on matching people’s skillsets, interests and passions with the right companies.

We also have Manuel speaking and sharing his tips. Manuel Martinez will be speaking about “How to leverage structured data for SEO”

is a SEO Consultant who has been working within the digital marketing space for more than 8 years. He currently leads a team of SEOs at one of the largest iGaming companies in the world where he is tasked with driving new customer acquisition through organic search.

Manuel holds a BA in English, with a major in Linguistic, and is passionate about SEO as well as building and scaling profitable online businesses.

We are also pleased to welcome Lexi Mills who is Managing Partner at Shift6

Lexi Mills is a multi-award winning digital marketing expert,
specialising in integrating multi-channel marketing alongside PR and SEO at both a strategic and Tactical level. Her research work focuses on the opportunities,
ethics and risks of machine learning and AI within the sector of
internet search.

Lexi Mills is a multi-award winning digital marketing expert, specialising in integrating multi-channel marketing alongside PR and SEO at both a strategic and Tactical level. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.

Lexi is going to talk about “A Grander Vision for Google Answer Box”

Lexi Mills will demonstrate that this factor of search has many benefits beyond that which most attribute to it. She will explain the role of Google Answer boxes in current day PR, SEO, linkbuilding and how this can contribute to the success of content marketing campaigns. Alongside Its potential impact when combined with the rapidly evolving trend of AI-generated media coverage. This will be an actionable talk, providing publishing industry insight and showing real PR SEO and content marketing examples.

Please RSVP on Eventbrite to confirm your attendance.

SEO Jo and Tim Sheed

• What to bring

• Important to know
Please RSVP on Eventbrite

7th Birthday Party – Search LDN

We are excited to have our 7th Birthday Party at Urban Golf in Smithfield, on Tuesday, January 30th from 6:00pm.

Urban Golf
12 Smithfield Street
London, EC1A 9LA

PLEASE RSVP on Eventbrite to reserve your place, RSVPing on meetup does not guarantee entry.

Come and celebrate Search London turning 7 years old with food and drink and of course cake !

Our Headline Sponsor is Searchmetrics with Malte Landwehr presenting “In China, 2018 is the Year of the Dog.”

Malte Landwehr is the Director for Product Marketing and Product Solutions at Searchmetrics. He has more than 10 years of experience in search marketing and is a regular speaker at conferences across Europe. Before joining Searchmetrics, Malte worked as a project manager and consultant for digital strategy at a management consultancy.

Since 2018 is the year of the dog, Malte will talk about the Mobileman Pinscher, the Content Terrier and the Shetland Speechdog. After the talk, you will know how ranking factors are different on desktop and mobile devices, and how to create better content that resonates with your readers. And of course, there will be some nice statistics about voice search and digital assistants that you can drop in your next meetings.

Pierre Far will be presenting “It’s 2018, can we actually make SEO be about the user for real?”

He will cover the following topics to illustrate how SEO is about users:
– Mobile-first indexing, and technical SEO in general
– Page speed
– IA, tying it back to SEO

Pierre is a digital product management consultant, with a specialty in SEO. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He’s a regular speaker, author, and advisor about technology topics, and has a Ph.D. in microbial genetics from the University of Cambridge, UK.

Pete Reis-Campbell will be sharing his thoughts on “Voice Search and AI in 2018”. Pete is the owner and founder of the award winning agency, Kaizen which he set up just 4 years ago and now has a team of 15. Kaizen is a Content Marketing agency based in the Tech Hub of London.

We could not put on such a big event without our sponsors and Ricemedia will be our drinks sponsor for the evening. Ricemedia are a Birmingham based Digital Marketing Agency, specialising in SEO, PPC and Social Media. Founded in 2001 we have grown to a team of 24 and have worked with clients from Superdry, Hardly Ever Worn it and Aston Villa. You may have seen us at BrightonSEO, Digital Olympus, Internet Retailing and here: we’re slowly muddying our Brummie expertise into the Search world. Rice Media will be speaking about “5 Minutes, 5 Tips: Go!”

Thank you to Distilled for being our drinks sponsor as well. Distilled is an award-winning online marketing agency that believes in sharing knowledge through its blog, industry leading conferences and interactive training resources. With offices in London, New York and Seattle, the team works to build exceptional online businesses. Tim Allen, will be speaking about “SEO Split Testing 2018”

You cannot have a birthday party without food and thank you to ConsiderableInfluence (CI) for sponsoring the food. CI is an influencer marketplace, working primarily with bloggers and their social reach. Already with more than 700 influencers active on site and ready to work on your campaign. Influencers are across Travel, Food, Lifecycle, Fashion, Tech & Gadgets in many countries. Sign up for free today.

Spaces are limited, only 100 tickets available. Purchase your ticket on Eventbrite to reserve your place.

If you would like to be involved in our birthday party, please contact @SearchLDN.

Technical SEO with Transferwise

Hello everyone,

We have our last meetup of the year coming up on the 27th of November.

Transferwise are our sponsors and we will be hosting the event at their office with pizza and beer on Monday November 27th 6:30pm – 9:00pm.

Talks will begin no later than 7:30pm as we will be leaving the venue at 9:00pm.

Buy your ticket on Eventbrite to secure your place.

We have three great speakers for the event.

Fabrizio Ballarini will speak about  “Scaling SEO by building products”

Fabrizio will be covering top line how they work with engineers to build products and CMSs to scale organic search acquisition.  Fabrizio is a SEO specialist at TransferWise where he leads the in-house SEO team. Previously at Neo@Ogilvy consulting enterprise clients across finance, e-commerce & tech. 

TransferWise is a financial company launched in 2011 with the following mission “Money without borders – instant, convenient, transparent and eventually free”. Over a million people are transferring more than £1 billion every month, saving themselves over £1.5m/day. The service covers 750+ routes in 42 countries. TransferWise is growing 150% year on year with 700 people globally in nine offices.

Chloe Bodard is the Senior Search manager at Ricemedia, Search and Social Digital Marketing Agency. Working agency side for several years, and with clients from all sectors and sizes, Chloe specialised in all things SEO, helping clients build SEO friendly sites, migrate website effectively and increase their search visibility and ROIs from digital marketing campaigns.

Chloe will be talking about “How to successfully undertake a site migration and increase search visibility”.

From the initial full site audit to new site suggestions and migration technical guidelines to staging site crawls, error fixes and post go live technical checks, Chloe will be covering all essential parts of site migrations, providing you with practical advice, checklists and recommendations to ensure migrations are synonymous with increased visibility.

We also have Maria Camanes Fores, Technical SEO Consultant at Builtvisible.

With a background of writing and Journalism, Maria is passionate about optimising websites from a technical point of view and is always improving her coding skills through programming language courses.

Maria will speak about: HTTPS Migration SEO Checklist & Most Common Mistakes:

Migrating to a more secure web can have multiple benefits, but if not done correctly it can put your organic search traffic at risk. So many things can go wrong when switching a site from HTTP to HTTPS and underestimating the challenge can lead to a disaster, but with the right planning, those risks can be mitigated and almost entirely eliminated.

Don’t miss out on the last Search London meetup for the  year. 

Buy your ticket on Eventbrite to secure your place.


Jo and Tim

Follow SearchLDN on Twitter or on Facebook to keep up to date with the latest news about the meetup.

Website Conversion Rate Optimisation (CRO) Essentials

Hi everyone,

We are super excited to announce our October meetup will be hosted at the Trainline offices on Monday, October 16th, from 6:30pm.

Please RSVP on Eventbrite to reserve your place:

Trainline is the world’s leading independent digital rail platform. We sell tickets worldwide on behalf of 87 train companies and a growing number of coach companies, helping our customers make more than 125,000 journeys every day in and across 24 countries. 

Richard Keenan-Heard, SEO and Content Lead at the Trainline will be speaking about “5 Things that Make Agency and in-House SEO Different.”

We also have CRO specialist Tim Stewart presenting on October 16th speaking about “Converting on First Date

Tim will be talking about the flirt of marketing and the first date of landing page is not enough if you want a relationship.

Tim has a number of years experience in working in Conversion Rate Optimization. He runs workshops and webinars ensuring CRO is at the forefront of his clients’ business. You will see him at more events and has been sharing his tips and knowledge with our media partner Search Elite.

We also have Nick Wilsdon, SEO Lead at Vodafone speaking at Search London.

Nick Wilsdon works within the Global Channels Optimisation Group at Vodafone to design and lead SEO optimisation programs across 22 markets, Commercial/Enterprise and 70 partner markets. The programs standardise best practice across the group, builds their internal digital resource and supports group objectives (from sales to customer experience). 

Nick will be speaking about “Advanced Website Performance Techniques to Increase Conversion”

Thank you to our sponsors The Trainline, we will have pizza, beer and prosecco.

RSVP on Eventbrite to secure your place.


Jo and Tim

Paid Media and Schema MarkUp and Building Links on a Budget

Hello everyone,

We hope you are having a good summer.

Our next Search London event will be at the Doggett’s Coat and Badge, 1 Blackfriar’s Bridge.

We have the Terrace Bar (summer is not over yet) on Monday, September 11th from 6:30pm.

RSVP for your place on Eventbrite.

We have a great line up, one of our speakers runs his own business in La France.  

Almost 2 decades of experience: Jason Barnard started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world.

Today Jason is a search marketing consultant and working on two SaaS: (an online Brand building service) and (quick and easy SEO wins for small businesses). Jason will be talking about

“How To Implement Schema Markup Today and The Knowledge Graph of the Future”

Far from being marginal, intelligent use of Schema Markup for your Company is the cornerstone to your entire Search Marketing future. Jason will tell you why, and how to get it right… off the bat ! Jason will give you practical advice and tips on how to implement Schema mark up for you business, big or small.

We also have, Rumyana Miteva, Head of Search at Secret Escapes speaking at Search London.

Rumyana has a deep understanding of the current Paid and Organic search ecosystem, especially in the Travel sector and has worked for various international brands and managed a portfolio of over a billion keywords. 

Rumyana will be speaking about “Creating paid search ads that stand out and how best to optimise them”

Paid Search is ultra competitive, find out how to boost your CTR and get better ad rank with taking advantage of AdWords & Bing ad extensions. Did you know that there more than 12 different types? We will also talk about ad copy testing and how to optimise your ads to the max.

And we are are lucky to have a third speaker at the meetup.  Bobbi from Kaizen.

Bobbi is a Campaign Manager at Kaizen focusing on a diverse range of brands. She is passionate about finding data and turning it into unique outreach campaigns.

Bobbi will be presenting:

Get Top Tier Coverage for a Unknown Brand with No Money
“Bobbi will share her personal experience from when she worked in-house to show how client side and agencies can still generate great links and coverage even when they have no budget. And yes this is also for unknown brands. Bobbi will show us how free tools and data sources can generate top tier coverage. Everyone says attitude is important at work and with outreach it is even more so.”

RSVP for this meetup on Eventbrite

Tim and I look forward to seeing you there !

Have a fantastic summer.

Jo and Tim.

Ask ex-Google Anything SEO + How To Leverage Your Social Audience

Hellooo everyone,

Hope you are having a good May so far.

Tim and I are excited to announce that the next Search London event is on Monday, June 5th from 6:30pm

Location: Doggett’s Coat and Badge Pub, 1 Blackfriar’s Bridget, SE1 9UD

We have the Terrace Bar which has an outdoor area so keep your fingers crossed it will be a nice sunny evening!

RSVP on Eventbrite to secure your place.

We have two well known speakers: Lukasz Zelezny and Fili Wiese.

Lukasz Zelezny is the head of organic acquisition at, a UK based price comparison website with offices in London. Leading his team, he is responsible for the brand’s organic visibility, conversion rate, traffic and engagement.

Lukasz will speak about “Social Media – How to grow and Utilize Your Audience” Learn how to deal with Facebook ads like a boss. How to automate Your daily tasks (not only social media related) with available free tools. Find out how and what tools may engage Your audience better. And be sure that everything we will share that night will be easy to implement – same day you get back home from Search London. No fairy tales – just meaty stuff. 

Fili Wiese is a renowned technical SEO expert and former senior Google Search Quality team member. At he offers SEO consultancy services with SEO Audits, SEO workshops and successfully recovers websites from Google penalties.

Fili will speak about “Make your website load really really fast and ask ex-Google Search Quality Anything SEO”

Do you want to optimize your website for speed further but don’t know how? Join former senior Google Search Quality team member Fili Wiese to learn all that matters about optimizing your website for page speed, both a Google ranking factor and a crucial signal for user satisfaction. 

RSVP on Eventbrite to reserve your place.


Jo and Tim

How Rank Tracking & Machine Learning is changing the future of SEO.

Hello everyone,

Our next Search London meetup is on:

Tuesday, April 18th from 6:30 pm (right after Easter)


Doggett’s Coat and Badge, 1 Blackfriars Bridge, SE1 9UD

I am excited to announce Chris Green, from Strategiq will be speaking.

Please RSVP on Eventbrite to reserve your place.

Chris started his digital career writing copy for directories and tinkering with websites in his spare time, at some point over the last decade this became his day job and now he heads up the marketing delivery team at StrategiQ.

Chris Green will talk about “What is rank tracking and do we even recognise it anymore?

If a page is built, but no one searches does the ranking exist? 

SEOs are addicted to rank tracking and many are still rank tracking as if it was 2012, but what good is this doing us? Chris and his team tracked 500,000+ results in SERPs as part of hourly tracking tests and it builds a very different picture of SERPs.

What could this mean for the future of rank tracking? Chris will share some of the early data from the experiment and suggests some more productive uses for rank tracking in the future.

We also have Marcin speaking at Search London

Marcin Chirowski, the Global Head of SEO at EF English Live will be speaking about “How Machine Learning is changing SEO”

Marcin is a SEO Expert with 9+ years of SEO know-how & successful track record. He focuses on growing revenue from organic search marketing. He has worked with UK based brands such as The Independent News & Media, Ladbrokes, Kaplan (Washington Post Group) and EF Education First. 

Google updates its search engine algorithms at a lighting speed. An introduction of Machine Learning made SEO rules changed forever. In this talk, Marcin will break down the recent revolutionarily changes in Google algo to help the SEO community stay competitive.

With two fantastic speakers, how can you afford to miss this? Reserve your place by getting your ticket on Eventbrite.


Jo and Tim

Brands’ Secret Search Strategies

Hi everyone,

We have two great brands coming to speak at our next meetup:

Date: Tuesday, March 21st from 6:30pm

Location: Doggett’s Coat and Badge, 1 Blackfriar’s Bridge, SE1 9UD

Register on Eventbrite to guarantee your place.

Danny Denhard is Head of Digital Marketing at JustGiving.  Danny will be speaking about “How to develop strategy around smaller teams and bringing in agency support”

Danny has fourteen years in digital marketing, with focus areas in growth marketing, SEO, social and paid media, ASO, and utilising content marketing to ensure marketing success. 

Danny currently leads marketing for JustGiving Crowdfunding team and Digital Marketing across JustGiving. He has worked with some of the most well known brands both in-house and agency side. He also had his own advisory company working with a number of challenger brands and startups, developing their digital and growth marketing strategies.

I am also excited to have at Search London, Nick Wilsdon.

Nick Wilsdon is the SEO Lead at Vodafone. Nick works within the Global Channels Optimisation Group at Vodafone to design and lead SEO optimisation programs across 22 markets, Commercial/Enterprise and 70 partner markets. The programs standardise best practice across the group, builds their internal digital resource and supports group objectives (from sales to customer experience). 

Nick will speak about “How to work with Big Brands – A Guide for Agency Success. ” 

Both speakers will have loads of key tips and take aways, so this is one meetup you do not want to miss.

We look forward to seeing you on Tuesday, March 21st. 

Please purchase your tickets on Eventbrite to secure your place.


Jo and Tim

Technical SEO in 2017

Helloooo everyone,

Thank you for everyone who RSVPed to the 6th Birthday Party. We had limited spaces, so for those who are unable to attend, we are offering 20 tickets for free to our next meetup.

Monday, February 20th, from 6:30pm


Doggett’s Coat and Badge, Blackfriar’s Bridge.

Please RSVP on Eventbrite to reserve your place.

I am pleased to say that Tela will be sponsoring our February meetup. Tela is a commercially focused, creative digital agency. Founded in 1997, they help companies discover new ways digital technology can help them interact with their target audience and produce measurable results.

We have two great speakers who are both owners of their own agencies Pete Campbell and Nichola Stott.

Pete Campbell will kick off the evening with his presentation, “Site Speed Tactics in a Mobile-First World”

Consumers expect web pages to load in 2 seconds or less, but the average ecommerce site actually loads in 10 seconds – and our own study show’s it’s even worse on mobile. You’ll see unique, first-party data from our in-depth study on how the UK’s 700 biggest online retailers rank in terms of mobile site speed.

Pete will also look at the impact of Google’s new AMP technology which has delivered 71% faster loading pages for our clients. In addition, we’ll look at solutions for common implementation mistakes we’ve seen in the past year and highlight the newest AMP features.

Pete Campbell is the Managing Director of the award-winning Kaizen. He has worked with global brands including River Island, Symantec & on innovative SEO & Content Marketing campaigns. He built his first website at 11, pretends to not be totally addicted to video games and is regular speaker at digital marketing conferences including SMX, BrightonSEO & SEMDays. Kaizen recently won an DADI award for best content marketing campaign and Pete previously won a Travolution award for his Technical SEO strategies for travel brands.

Nichola Stott will speak about “Hreflang in Practise”

Four years and over 3000 sitemaps later, at theMediaFlow we’ve learnt a lot about making hreflang work for every funky implementation; from three or four English language sites, to global ecommerce giants with 40+ language and URL variations. In this session we’ll  introduce the main implementation methods to consider, then go into detail about pros and cons of each; common errors, pitfalls, and ways to implement to make your maintenance time and process a breeze.

Currently MD and founder of theMediaFlow, Nichola is responsible for their business growth and strategy; managing their people and approach to SEO and content marketing services as well as company marketing strategy. theMediaFlow’s clients include national and global brands in highly competitive spaces, from publishing to sports betting, jewellery, fashion, lifestyle, automotive and more.

Over 15 years experience in online communications, working for global organisations such as PR Newswire and Yahoo! More than ten years experience in search, five of which at Yahoo! as head of UK search partnerships.

The first 20 people to RSVP on meetup have free entry.