I met Andre Alpar from AKM3 while I was in Germany last year as part of the Euro 2012 State of Search Roadshow. Andre is certainly a busy guy, he has a English podcast, is one Partner of AKM3 and also has an online cigar store. I asked Andre (remotely) about what he thought 2013 means for search.
Looking back at 2012, what has been the major change in SEO that you have experienced?
Two things were very easy to observe. One is internationalization – many of our clients are active in many countries. That made us, as an agency, diversify, so we can deliver high-quality content and link marketing campaigns in 20 countries now. Another major change was a very strong shift to quality which came through Panda and Penguin, both being massive updates.