Bill Hunt’s presentation on mining your search keywords at SES NY was very interesting. I had seen Bill speak at SMX NY and he always shares great examples which allows us to implement his recommendations immediately. Bill Hunt is the SES Advisory Board and is also President of Back Azimuth Consulting.
Bill started the presentation by asking the audience:
Why don’t we leverage search and social data?
- Marketing programes are siloed
- Lack of search, Business Intelligence, Sales and Social
- We do not have time
- It seems too complicated and we do not know how to