State of Search US Roadshow

Earlier this summer I took part in the first State of Search Euro Roadshow where I met many SEOs from all over Europe. Following its success, I decided to go to the States this September/October and meet more SEOs and those working in the search industry. I have now arrived in the US of A for the State of Search US Roadshow where I will be visiting Washington DC and New York city interviewing SEOs and webmasters in both cities.

While in New York City, I will also be attending SMX East and the ISS.  If you would like to be featured on State of Search, please contact me via my Twitter account @SEOJoBlogs or my SEOJoBlogs facebook account.


Hope to meet you soon.

Meeting SEOs in Stockholm – Johannes and Daniel

When I was in Sweden last month, I was fortunate to meet and interview two Swedish SEOs, Johannes Eriksson, SEO Manager at Jajja Communications at his office.  I later met Daniel Norin, one Partner in a tyre and rim company for lunch. I asked them a few questions about what SEO was like in Sweden and its future in this country.

What is the search market like in Sweden?

Both Johannes and Daniel said that there was a lack of understanding of SEO in Sweden.   The search market is growing and is more competitive than just 3 or 4 years ago but it is behind the US and UK in terms of link development and education of SEO. Google does not give much attention to and therefore black hat and spam websites are in the SERPs a lot longer than they would be if in the US or UK.

Are there SEO events in Sweden?

Daniel told me about a meetup which is organized monthly, by a company called Pineberry.  The market is much smaller than one would find in London or New York, but there is a tight knit SEO community in Stockholm and about 30 people go to these meetups.  There is also SMX Stockholm which takes place every October.  Jajja Communications sponsored the event in 2011.  Some of the SEO at Jajja try and visit the annual PubCon conference in Las Vegas.

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Search London – International SEO and How to Build Great Links

I held my latest Search London event  this Tuesday, September 18th at the Theodore Bullfrog pub in Charing Cross. We had 215 people RSVP and had over 90 attend the meetup which was the highest number for Search London to date. Thank you everyone for coming and also for helping to grow the Search London member numbers to 938 (as of today).

We were lucky to have two fantastic speakers at the meetup:

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Interview with Kelvin Newman, the Organiser of Brighton SEO

I was fortunate to attend BrightonSEO for the second time this year.  As an organiser for Search London, I was keen to speak to Kelvin Newman, the brainchild behind BrightonSEO which was “sold” out in just a few minutes.

How long have you been running BrightonSEO for?

The last event was the 6th event which means just over 3 years, since March 2009.

How many people did you have at your first BrightonSEO and how many did you have at your latest?

We had 35 people at the first event and the last one at the beginning of September, there were just over 1500 people.

How did you get sponsorship for the first event and how do you continue to get sponsorship?

We did not have sponsorship for the first two.  My company paid the £50 to hire a room in a pub.  The  second time, my company put £100 to hire the venue and then Fresh Egg put money behind the bar on the day.

The realisation that I have made over the last few Brighton SEOs is that my customers are the sponsors.  My job is first to keep them happy this is how I continue to get sponsorship for BrightonSEO.

2011 was when we first started getting serious sponsorship and it was from mostly people who I knew and I was calling in favours, people who I knew had good products or services the attendees would be interested in.

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Social Media Foundations – From Fresh Egg

Fresh Egg have just launched a brand new training initiative. They will be running full-day sessions  at Fresh Egg HQ in Worthing, kicking off with Social Media Foundations on Thursday 27th September.

This course is a great introduction to social media, ideal for small, medium and large businesses.  The course is very interactive, there are practical workshops and tutorials to give you a good understanding of the foundations of social media.  This means you will be ready to implement the foundations of a successful social media strategy after just one day.

By the end of the day, you will be able to

•             Understand how social media works

•             Identify the core networks for business use

•             Understand how to choose the key relevant platforms for your business

•             Understand what your objectives should be

•             Understand what metrics you should use to measure success

•             Understand how to foster successful engagement with your customers

There are three days over the next two months for the training sessions:

Date 1 – 27th September 2012 (Foundations)

Date 2 – 25th October 2012 (Intermediate)

Date 3 – 29th November 2012 (Advanced)


Attendees must bring a laptop to use (these can be provided by Fresh Egg but must be requested before the training day and already have a login for Facebook and Twitter (Mini guides provided nearer the time or turn up at 10am for a short instruction).

There are 10 spaces for course making it an intensive, yet productive day of training.  The cost of the programme is  £295+VAT per person.  It is a personalised course which many people have benefited from.  Reserve your space by visiting Fresh Egg.


Using Schema Markup for Reviews

I held a Search London event in July about Schema Markup where Lisa Myers spoke about the advantages of using Schema to encourage higher click through rates.

Barrie Smith implemented the plugin straight away and wrote a great review about Search London which you can see in the screenshot below.

Barrie Smith Review of Search London


As I am using a wordpress  site,  I decided to look for a plugin to clearly show any reviews for events or hotels I have been to. I went to Digital Industry Females and was really impressed with the meetup that I wrote a review about it on this blog. I looked for the plugins that were available through wordpress where I can clearly show the rating and who it was reviewed by as per Barrie’s example.  The following plugins came up:

Schema plugins

I installed the third plugin (the one by James Swindle) as I really wanted to display the stars at the bottom of my post and show my rating of the meetup in Google. It was really easy to install. I just clicked install, then went back to my post and it was in the right hand corner under Review info. I then filled in the details with a link to the meetup group and selected my rating.

It took a few days to appear in the SERPs and I took a screenshot of when it did.  I was so pleased the schema worked.  I know everyone says it is really easy to implement, but many of these are people who own their own code and can code quite easily.  I only use wordpress sites as I do not enjoy coding and therefore I have to rely on plugins.

This plugin took just 5 minutes and was the easiest schema markup I have done, it was easier than the Rel=Author as that took about 8 weeks to show my profile pic and name against my blog.

Jo's Review of Digital Industry Females








OMCap SES Berlin 2012

OMCap SES Berlin 2012, is Berlin’s most popular online marketing conference and will be taking place this October for the third year running. Their conference leading experts will be talking about search engine marketing, SEO, affiliate marketing, social media, mobile SEA, link marketing, customer journey  and a lot more. Talks will mainly be in German, although OMCap will have 5 English presentations over the 2 days.

This conference is a good networking opportunity even for international participants. A few of the highlights from this year’s conference:

  • Conference with 3 parallel tracks and over 40 talks in the former cinema halls of “KOSMOS”
  • Thrilling sessions with Sepita Ansari, Andy Mihalop, Joost de Valk, Marcus Tandler, Nils Doerje and others
  • International speakers – 5 talks in English
  • Eight thrilling half day seminars are taking place on the day before the conference, e.g. WordPress SEO, email marketing, Advanced Facebook marketing and many more
  • Additional Specials: speed networking sessions, a site clinic session and our popular networking party
  • OMCap SES Berlin 2012 provides the chance to quickly and effectively increase your resources network.
  • open “Berliner Stammtisch”, the pre conference party where you meet all the others interested in online marketing


  • 10.10.2012    half day seminars
  • 10.10.2012    Berliner Stammtisch
  • 11.10.2012    Conference OMCap SES Berlin
  • 11.10.2012    Speed Networking
  • 11.10.2012    Site Clinic Session
  • 11.10.2012    OMCap Party

There will be 5 English presentations.  Maile Oyhe will be presenting from Google and Stephen Burns from Blekko. Speed Networking and the SEO All Star Panel will most likely also be held in English. Register today to get your tickets to the biggest Search event in Berlin.

Digital Females – Why and How To Use Social Media For Business

Last Tuesday I went to the Digital Industry Females event in Covent Garden.  Hannah Smith from Distilled was speaking at the event about  “Social media- Why and How To Use It For Business”

The event was well organised by Sam Noble. It was a great location, in  the Long Acre in Covent Garden.  The venue was perfect for the amount of people, we had a dedicated bar and we were away from the noise in the rest of the venue.  The pub was centrally located and easy to find.  There was a fantastic speaker, Hannah Smith. It was a bonus to have some drinks and food, courtesy of Distilled.

Hannah Smith – Distilled

Hannah spoke about a very relevant subject “Why and How To Use Social Media for Business”.  For those working agency side, you may have already been asked several times from your client about implementing a “social media strategy”.  Social media is often used but not understood.  Clients may think they need to engage in a social media strategy just because everyone else they know is doing so. Hannah addressed the familiar scenarios those working agency side find themselves in.

When to Use Social Media

Not every company should use social media as it may not be appropriate for their organisation.  Hannah said there are 3 instances when a company should use social media

1. Get people talking about you–Brandawareness/engagement/PR/advocacy

2. Shift consumer opinion–Reposition your brand

3. Customer Service

Hannah used some great examples for all three points above, including the $1 shave, Old Spice and Compare the  Hannah kept the presentation lively and fun.

Why Does it Go Wrong

1) Poor creative/product or service

2) Inappropriate metrics/KPIs

Hannah really engaged with the audience and answered all our questions afterwards.  Social media should be fun and used appropriately, not just because others are jumping on social media bandwagon.  I really enjoyed the presentation Hannah gave and there were some key takeaways for the audience.



Searchmetrics Event – SEO Tools

Last month I went to a Searchmetrics event to launch their Version 6 of the software which came with new and improved features. They were giving away a 14 day free trial to those who attended.  Contact Searchmetrics if you would like to know more about the product and how it can help you with your business.

Information about Searchmetrics

Searchmetrics is an SEO and Social media tool for both client and agency side.  Their USP is that they have the largest database combining SEO and social data, for SEO alone, they have more than 100 million keywords. They provide data from more 162  search engines worldwide across different languages in 70 countries. They offer two different packages – one for larger businesses called the Searchmetrics Essentials and the Searchmetrics suite for the small to medium sized businesses.

Meeting The Team

I have met Kevin Theile and Tim Phillis at previous Search events over the last couple of years.  Searchmetrics even sponsored my last Search London event for 2011 which covered the topic “The Value of SEO and Social”. I also met the Marketing Director, Matthias Bachor at the Searchmetrics event who showed me some of the key features of the new suite and who had put me in touch with Marcus Tober.  Marcus is the CTO and founder of Searchmetrics, who I met when I went to Berlin earlier in the summer for an interview for State of Search. Marcus told me about the history of the tool and the fact that they were releasing an updated version at the end of June.

SEO Tools

There are a lot of tools in the market place and it came be very confusing and difficult to choose the one right for you and your company/clients. I have been using Searchmetrics for one of my clients and I am really impressed with the software. There are always new features added to the tool but the most useful ones I use are:

1) Backlink analysis

2) Keyword Research

3) Competitor Research

4) Keyword Rankings

There are a lot of features of Searchmetrics but these are the key ones I use.  It can take a while to get used to working with a new set of tools, but there is always support available if you have any questions.  A product demonstration can also be arranged to highlight the most important aspects of the suite.


Brighton SEO and Workshops This September

Brighton Pier

I am sure like many SEOs, you were waiting until 9:30am sharp yesterday for the Brighton SEO tickets to go on sale.   Now  1,300 tickets have already been booked.  If you are still looking for a ticket, you can either join the waiting list or attend a practical SEO training workshop.
There are 5 different workshop topics on Thursday, the 13th of September:

The bonus of attending one of these workshops is that you automatically gain access to the conference as well.  The training workshop costs £300 per person, (or £250 for the early birds) and discounts will be made on group bookings.

Kelvin Newman has been running the training courses for just two years, but they have been very successful.  When they decided on what courses to run, they went back to Marketing 101 and asked their audience.  They came back with 5 or 6 really clear topics which is what is available this year.  The only problem was trying to find the perfect trainers, people who actually “do” SEO, not just talk about it.
These workshops are tailor made with real SEOs in mind. Purchase your workshop ticket today on this page on eventbrite today before they sell out – they are going fast.