Search London – SEO & PPC In House Or Agency

Search London – SEO & PPC In House Or Agency – Sharon Harris

Sharon Harris, Head of Search at IG Group will be discussing the benefits of taking SEO & PPC In House. IG Group is a FTSE 250 leader servicing over 130,000 clients across 130 countries. The sheer size and scale of IG Group proved a challenging yet rewarding online platform for search integration.

IG Group encompasses IG Markets, IG Index and Nadex. IG Markets CFDs offer traders the ability to take a directional position on market movement. IG Index acts as a gateway into spread betting across a range of markets including the fast paced world of forex spreads. Nadex is a fully regulated US Exchange.

These markets offer complex derivative products yet understanding remains at the heart of IG Group. Integrating search enabled IG Group to tap into the users desire to learn at the point of inception, targeting both the newbie and professional trader. Increased online exposure across multiple keywords significantly enhanced visibility and conversion rates on a global scale.

Financial markets are fast and dynamic – Sharon Harris has fine tuned global SEO & PPC to react accordingly.

The event “SEO & PPC In House Or Agency” will take place:

When: Wednesday, October 26th, 7:00pm

Where: Theodore Bullfrog, 26 John Adam Street, London WC2N 6HL

RSVP to Search London to guarantee your place

How to Optimise Facebook Ads

I attended a Facebook session last week which went into the updates of the social networking organisation. Facebook’s mission is to give people the power to share and make the world more connected. It certainly has achieved this since its launch in February 2004. I learnt a lot at the session and wanted to share some of the stats with you.

Facebook cupcake

Key Facebook Facts

  • There are 30 million active users of Facebook in the UK (not including those under 13 years)
  • Each person has an average of 218 friends
  • 20 million people use Facebook daily
  • There is a 50/50 split between male and female users
  • Quickest growing demographic are those over 35 years old
  • 13- 24 year old are the most active
  • There are more than 3 billion stories posted each month.
    Continue reading
  • Google Mobile Workshop

    Last week I was fortunate enough to attend a Google Mobile Workshop and they confirmed what everyone has been saying
    “2011 is the year for mobile”

    Finlay from Google talked at New Year Search Club in January this year where he mentioned mobile would really take off and it definitely has.

    Google Mobile Search -
    (Image from

    Mobile search queries have increased considerably from last year. Here are a few interesting stats:

    Travel queries on mobile have risen from

    4% (2010) to 11% (2011)

    Retail queries
    4% (2010) to 13% (2011)

    Tech queries
    5% (2010) to 10% (2011)

    7% (2010) to 18% (2011)

    Do you use your mobile while out shopping? Apparently 45 % of us do and 15% use it to compare prices.
    The study carried out by Google, also found that with mobile, people always have them with them and are searching while at home and on the go. 74% of people use them at the same time as consuming other media.

    Continue reading

    Search London – SEO Making it work – Judith Lewis

    After a summer off networking, Search London has its first networking event of the autumn.

    Judith Lewis, a well known search professional in the industry and blogger at and SEOChicks will be speaking at the event. She will be sharing her experience and learnings from seo along with the best ways to get clients to implement seo.

    The event “SEO – Making it work” will take place:

    When: Tuesday, September 6th, 7:00pm

    Where: The Doggett’s Coat and Badge, 1 Blackfriars Bridge.

    Over 60 people have RSVPed so far, so hurry and reserve your place today.

    Please RSVP on to guarantee your place

    Google Plus – Facebook’s new rival

    Last month, Google launched Google+ which is pretty much their attempt to jump onto the social media bandwagon. Before we jump into the stats from Hitwise, lets have a quick recap of What is Google+?

    google vs facebook

    Google+ brings all your contacts in one place, and lets you organise them into different groups. You can have a group for your work friends, school friends and so on. Google+ is made of five key areas:

    * Circles — your friends hub. Instead of grouping everyone together as your “friend,” you can create different circles for the different types of people in your life like colleagues, relatives, tennis partners. It is very easy to make new groups and add contacts – drag and drop.
    * Hangouts — this is where you can send a broadcast to your friends that you are online and want to chat face to face. You have everyone “hanging out” together – only virtually though. It is like a massive three, four way skype chat.
    * Sparks — Designate your interests in Sparks, and Google+ will collect articles, videos, and photos of the things you love from around the web to read when you’re free (like an RSS reader). You can share these items with specific circles of friends instead of all of your friends.
    * Instant Upload — With Instant Upload, your mobile photos and videos are automatically uploaded to the web. (So no worrying about backing up your media, you can have it stored online in your own cloud)
    * Huddle — A group messaging system, Huddle allows you to chat with a number of friends on the go via your mobile phone.

    So do you think Google+ will take off? Only time will tell. Hitwise have come up with the following interesting stats, so it looks like people are using it. I doubt they will give up on Facebook, so the battle between to the two search giants will continue.

    – Google+ received more than 1.79M total visits the week ending July 23, 2011. That is a decrease of 3% vs. the previous week (July 16th). The site received 1.86M total visits the previous week
    – The average time spent on the site was down as well by 10% from 5minutes and 50seconds to 5minutes and 15seconds
    – Among the top 50 Upstream sites, 59% of Upstream traffic to Google+ last week came from other Google properties. accounted for 37% of Upstream traffic to the site. Gmail accounted 15.59%, a 9% increase from previous week
    – 40% of Upstream traffic to Google+ last week came from Search Engines (8% increase). Email provided the 2nd largest amount of Upstream traffic accounting for 19%.
    – 59% of visits to Google+ are from Males.
    – Among age demos, 33% of visits are from users age 25-34 for the 4 weeks ending July 23rd.

    I have yet to really engage with Google+. At the beginning, only those with invitations could use Google+ but now everyone has an invite.

    London Blog Club with Judith Lewis

    Last week I went to London Blog club which took place at the Green Man, by Great Portland Street.

    I wanted to go because my former colleague, Judith Lewis was speaking at the event. It turns out it was a mini i-level reunion as Mike Doyle, James and Eric who all worked at the same place also came.

    Judith is a great blogger and twitterer and shared some tips on how to increase your subscribers, followers and reach with your blog.

    1) Headline
    Have something controversial to attract the attention of your readers.

    2) Comments
    Make sure you comment on other people’s blogs and they will begin to comment on yours.

    3) Social
    We all know this is the year for social search. Make sure you have a twitter profile and update it regularly. You can always schedule tweets, you do not have to be tweeting live all the time.

    4) Engage
    Respond to people, if they have left a comment for you, say thank you, talk to them.

    5) Follow
    If you want people to follow you, start following those in your field, but do not spam them.

    6) Ask
    Get people to subscribe to your blog. Also have a link to say “follow me on twitter”. Once a week, go and find one peerson who you don’t comment on their blog or follow and start following them.

    7) PR
    If you know some people who work in the same field that you blog about, then email them. Tell them you blog about a topic – as in Judith’s case it is chocolate and that you noticed they are in PR in the same field.

    It all sounds so simple. The thing that I need though to implement it all is time…. something that seems to be very scare these days.

    As always, I took some photos to remember the occasion.

    American Independence Day

    Today is the 4th of July, American Independence Day.

    What will you be doing to celebrate?

    There are a number of activities organised throughout London:

    Be Bop and American Hops
    Until Mon Jul 4, Positively 4th Street

    A real-ale festival, celebrating American Independence Day with US-inspired beers from British breweries. There’s also music, DJs and burlesque performances

    Uncle Sam

    Blues Kitchen hot-dog-eating competition
    Blues Kitchen

    Take part in a traditional eating competiton – this time with hot dogs. The prize is ‘Hot Dog King’ for the year as well as a Blues Kitchen voucher worth £100. You can still go along even if you are not taking part in the competiton as there is live country music and acoustic blues performances late into the evening.

    373 Lonsdale Rd, SW13 9PY
    Celebrate Independence Day with live music from an array of special guests.

    I am going to head to Bodean’s, a must for those that love BBQs, not really friendly for vegetarians.
    There are three in London:
    169 Clapham High Street SW4 7SS, in Soho 10 Poland Street, W1F 8PZ and South London – 4 Broadway Chambers, Fulham Broadway SW6 1EP

    SEO Down Under

    Hi everyone,

    I know it has been some time since I last updated my blog. I have not shown it much love. I have been really busy at work and also at home. My sister and her fiance moved to Australia for good which meant we all moved out of our flat that we shared.

    We went to the airport on June 21st and said goodbye.
    It was supposed to be quick, but then we realised they were 42kgs overweight.

    Ruth and Matt 42kgs overweight - costing 1,000 pounds

    As Ruth and Matt did not have a spare 1,000 pounds which could have easily been the cost of a plane ticket, they decided to repack.
    Matt and Ruth repacking

    Once they had repacked and shipped the additional case as cargo, it was time to say goodbye. We are seeing them in 6 months time. Wish them well Down Under…..

    Ruth and Jo saying goodbye - see you in six months

    Ruth will not be coming to anymore Search London events, but she may be getting into Search Down Under.

    Good Luck Ruth !

    SEO Tools – which ones to use

    Thanks to all those who came to Search London – SEO Tools.

    It took place at the Doggett’s Coat and Badge on June 14th. I hope you found the presentation from our sponsor Linkdex interesting. Please find a link to the presentation below:

    It is always hard to find one tool that does everything. I often find you have to combine a number of seo tools, seomoz, Google Keyword tool, Backlink checker, but Linkdex seemed to have everything under one package. I will be testing it out and let you know how I get on. John Straw was offering some free trials to those that attended, so get in touch if you would like one.

    If you would like to find out more about search london, please visit our website

    Search London – SEO Tools

    I am arranging another meetup next month called “Search London – SEO Tools”

    It will take place on Tuesday June 14th at the Doggett’s Coat and Badge.

    Linkdex will be sponsoring the event and will be showing us how they have helped companies with their seo.

    Linkdex has developed a suite of integrated seo and project management tools to help improve a website’s rankings and traffic. It’s a combination of easy to use but very powerful collaboration tools such as share tasks, keyword research, rank tracking, link building and competitive analysis all within one platform that gives you insightful data for your seo strategy.

    John Straw, the founder of Linkdex will be talking about how he developed the seo platform with real results from those who have used the tools.

    RSVP to guarantee your place at “Search London – SEO Tools” on June 14th

    Search London

    London, GB
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    Search London is a meet up group which aims to bring those who work in SEO, Social and PPC together. Events are organized every 8 wks and members are from a mixture of agency,…

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