What is on page optimisation?

On page optimisation is one of the first steps in seo and looks at all the elements on the web page that can be used to improve a website’s rankings in the Search engine result pages (SERPs).

On page optimisation looks at the following elements of a page
Title tag
Meta description tag
Meta keywords
alt tags
H1, H2, H3 tags
Internal links
URL structure
Keywords within the content of the page

Before any of this, you have to choose the keywords or keyword phrases for the website. These keywords will be in the URL, the title, meta tags, H1,2,3 tags and alt tags as well as in the body text. You need to be aware of keyword stuffing which is the over use of key terms. To avoid this, you should aim to have a keyword density of 2 – 4% ( or 2 to 4 times per 100 words). This is the number of times the keyterm appears on a webpage (in the code and on the page).

1. Title tag
This is one of the most important elements of on page optimisation and should contain the keywords for that webpage. The keywords should be at the front part of the title tag with branding at the end.
For example on this page the title is:
On page optimisation | seo tips | seojoblogs
The key term I am optimising for is “on page optimisation”

2. Meta description
This is the information that appears in SERPs. It needs to be compelling to encourage those people to click on and visit your site.

3. Meta keywords
These are not as important due to the fact that black hat seo gurus took part in “keyword stuffing” and are not seen as important by Google.

4. Alt tags
Images need to be optimised so that they can be ready by search engines. Spiders only read text. The alt tag should contain text that describes the image and should be short but concise. eg “Nokia 6700 mobile phone.jpg” instead of “DSC344550.jpg”
The image title appears as a tool tip when a user moves the mouse over the image.

5. H1, H2, H3 tags

The H1 tag is the most important of all the H tags on the page. It should contain the keywords for the webpage as it is the headline for that page.
The H2 and H3 tags are the subsections and less important. The Htags are not as important in SEO as once thought according to seomoz but it is still good practice to implment.

6. Internal links
Linking between the different pages of the website with footer links on all pages will improve the visibility of the website for the search engine spiders and the visitors.

7. URL structure
It is important to keep the URL short and optimised with keywords.

Once you have optimised your webpage, you will then need to begin off page optimisation – which includes getting links to your site, optimising press releases and submitting your site to directories. It takes time, but I would strongly suggest looking at the on page optimistion elements first.

iPhone on Orange November 10

The day has come…. O2 no longer has exclusivity on the iPhone.

Orange iPhone

As you have probably read in the news, Orange launched the iPhone on Tuesday this week and what a record day it was. By 4pm on November 10th, Orange announced that they had sold more than 300,000 handsets. Orange stores sold more iPhones than at Carphone and Phones 4U. (the company who leaked out the launch date). Staff at Phones4U were motivated and still are to upsell the iPhone. They receive £7 commission for selling an iPhone 3G S on a £45 tariff or above and £5 for the 3G version for tariffs £40 and above.

People have been flocking to the Orange iPhone, following on from all the advertising including Orange’s £4millon campaign “You’re covered” which started last week. They are promoting how widespread the Orange 3G’s network is. Orange last month won “WHAT mobile” award for Best network coverage so they have certainly been spending a lot of time and money into improving their service. That was one of the areas that was letting them down.

Unfortunately for those who were waiting for a cheaper contract will be disappointed. Orange have avoided a price war with Apple and the tariffs are roughly the same as with O2. Customers can pick up the latest version of the phone which is the iPhone 3GS for free when they sign up for a contract for £45 a month over 24 months. If you are feeling rich and you don’t want to be tied in, you can always get the iPhone on pay as you go from £343.

http://www.mobilenewscwp.co.uk/News/361070/orange_outruns_indies_for_iphone.html

10 ways to optimise your blog

If you want to start blogging but are overwhelmed by the reams of information out there, don’t worry, this post will outline how to start optimizing your blog in easy to follow steps. I have divided them into two sections – on page and off page optimization.

A. On page optimization – all the changes you can make on the webpage.

1. Domain name
Before you register your domain name, make sure it has the keywords you want to optimize for. For example if you want to make a blog about traveling for students, make sure the URL is “travellingstudents.com” or “students-traveling.com” instead of “Destinations”.

2. Decide on a theme
There are a lot of blogs out there and you have to make your blog attractive to visitors. Do some research and see what other blogs are talking about and if there is a niche area that bloggers are not writing about.
Write about a topic you are interested in and that you can add value to. For example, there are a lot of blogs about seo but there is not as much about mobile seo. I have a keen interest in emerging platforms and therefore have written posts about new mobile phones hitting the market place and mobile seo.

3. Decide on your key words
If you are writing a post about seo or mobile soe, you must concentrate on a few keywords which you will base your post around. Use Google keyword tool to find out the volume and competition for particular terms. There may be a lot of competition for term “mobile phones” but may not be as much for “mobile seo”.

4. Blog often
Now that you have set up your blog, update it frequently. If you regularly add new posts your readers will notice that you have a lot of content and come back for more. If you just add a couple of posts and leave it for a few months, visitors will realize you are not adding any interesting content and your followers will leave. You should try and write and new post at least 3 times a week, which is

5. Optimise your images
A picture paints a thousand words. It is important to put keywords in the alt tags. With wordpress, you can add a title and a caption to the image. The captions will appear below the image and will make the page look more attractive. While the title will be scanned by bots crawling through the site.

2. Off page optimization – attracting visitors to your blog.
Now that you have optimised the copy on the blog, you need to attract traffic to your site. Here are a few tips.

6. Submit your blog to directories and search engines
Submit your site to all the major search engines, such as google, yahoo, bing, even AOL and ASK. I would also recommend submitting the site to blog directories.

I have taken this step and submitted my blog with a description and keywords to the following:
Blogarama – #1 Blog directory
http://www.britblog.com/


www.blogcatalog.com
Blogging Fusion – Blog Directory – Article Directory – RSS Directory – Web Directory
UK Blog Directory
http://blogville.us

You will often be asked to write keywords or push terms for your blog and also a description as the one below.
seojoblogs is a one stop site for all your seo needs covering mobile seo, link building, article writing and keyword research. Seojoblogs prides itself on making seo easy to learn and helping all those new to this field to start implementing seo as business as usual.

7. Guest blog
This involves writing posts on other people’s websites with a link back to yours. Obviously this will only work if you have a written a good post with attractive content and relevant content.

8. Networking
Go back to basics and start networking. Go to the blogging events, the marketing and seo shows and remember to bring your business cards. Talk to people in your field and let them know what you are doing.
9. Start using social media.

If you have a blog that you update regularly, then start using a twitter account with links back to your site. Make sure your blog has an RSS feed so people will be informed when you next update your blog.

10. Take part in forums
If you want people to find your blog, start connecting with other bloggers on line. Take part in forums. UK Yahoo answers has a lot of visits and a lot of people who come and ask questions, so you could be the answer they are looking for.

Sony Ericsson Satio on Orange, Vodafone and O2

The world’s first 12mp camera phone is now available on Orange, O2 and Vodafone.

The first 12mp camera

There has been a lot of hype and publicity around Sony Ericsson’s first touch screen phone. It has to an incredible 12.1 Megapixel sensor, Autofocus, touch focus and a Xenon flash. It delivers top quality photographs, so you never need to take a separate camera out again.

It is a true multimedia phone. It has a built in 3.5 inch touchscreen and has Wi-Fi connectivity for high speed web browsing. As well as GPS for SatNave and support for music and video file formats.

It is avaible on Vodafone, Orange and O2. Vodafone are giving the Satio away for free but requires at least a £35 a month on a 24 month contract or a more expensive plan on a shorter 18-month contract.

However, now tha the phone has been out for a couple weeks, it has been getting some negative reviews from customers. A lot of reviews have mentioned poor battery power and the phone freezing. Some also say the exterior looks too plastic.But despite some of these poor comments, we still have to give credit to Sony Ericsson for its first Symbian S60 smartphone, it normally releases J2ME phones.

For more information, have a read of the following:
http://www.mobile-phones-uk.org.uk/sony-ericsson-idou.htm


http://www.electronista.com/articles/09/10/12/four.touchscreen.phones.hit.vodafone.uk/

More to be added shortly…

Google branding

I have to say I am very impressed the way Google keeps modifying its branding.

This past week it was Wallace and Gromit’s 20th birthday and google had a team party image of them. It has also been Sesame Street’s 40th birthday and the rest of the week has seen images of different sesame characters on google’s home page. My favourite is the one with Elmo as below.

Can you tell me how to get to Sesame Street?

Sesame Street was set up in 1969 by the Children’s Television Workshop (CTW) aimed to help all kids especially those that were from poor neighbourhoods to learn and prepare for school. The use of television for educational purposes had not been a proven tool before this time and Sesame street was ahead of its time promoting values we take for granted now. Some of these values were that everyone is created equal, accepting people from different racial backgrounds and not making assumptions based on gender. The show integrated muppets and people from different racial groups.

According to reuters to celebrate its 40th anniversary, Michelle Obama will appear on Sesame Street on November 10th. This will probably be the episode shown in the US and will be aired in the UK after.

Sesame's Count loves counting Cookie monster says share

SEO explained

I have been trying to explain to non seo gurus why people should engage in seo and felt I needed to clear up the “myths and fasle information” that people have been told. Then I saw last Friday, that Patricia Robies wrote on econsultancy blog about “The six inconvenient truths about SEO” and what an interesting read it was. Here are the six points she mentioned with my comments added.

1. Time – SEO takes time.
It can take anywhere from 3 to 6 months for the results of your seo efforts to take fruit. You should be patient, do not give up.

2. SEO is not fair.
Patricia mentioned that paid links may work and your competitors might be winning by using them in disregard of Google’s ‘rules’. Don’t worry about this though, just focus on your site and use white hat seo techniques.

3. Top SERPs aren’t always possible.
I agree with Patricia on this point. Even though you perserve and put in a lot of time optimisng your site, you may not be able to get the top SERPs for particular keywords. There may be a lot of competition, too much in your field and for your budget.

4.SEO is not all about process.
Some people are natural born seo gurus and some are not. Those that have the talent are able to get to the top of the SERPs. I agree with Patricia in some ways, however, I do feel if someone is passionate about seo and trains and works on a vast number of websites, their experience will help them become the seo expert delivering sought after results.

5. SEO isn’t a standalone marketing strategy.
I strongly agree with Patricia. I have mentioned before than seo is BAU . SEO should be part of the company’s marketing strategy. It should be implemented with paid search, display, email and offline marketing.

6. The last mile counts more than the first 99.
Once you have reached top SERPs, don’t sit back and wait. Now that you are ranking within the top ten of google, you have to convert those users.

To find out more about the six inconvenient truths about seo please visit the econsultancy website.

iPhone on Orange date announced….

The big wait is over….

iPhone on Orange will be available on November 10th.

Unfortunately for those who were waiting for a cheaper contract will be disappointed. Orange have avoided a price war with Apple and the tariffs are roughly the same.

Orange customers can choose between an 18 and 24 month contract, or if you are feeling rich, you can always get the iPhone on pay as you go from 343 pounds.

iPhone 3GS

Mobile search news

2009 is the year of mobile search.
Google have developed their offering of mobile search over the past year which covered some key milestones.

– In April they launched Product Search for Android and iPhone
– In July they launched Product Search for other web enabled phones. Product search allows users to read product ratings and reviews while you are shopping helping you to get the best deals.
– In June Google launched a new version of iGoogle for Android and iPhone devices making more of desktop iGoogle gadgets available on the mobile.
– August saw Image Search results optimised for feature phones.
– In September they launched the mobile version of Fast Flip for Android and iPhone, allowing users to scan news articles quickly.
– In October they launched Search Options for Android, iPhone and Palm WebOS phones, allowing users to further refine search results to get the information they are after.

To find more about mobile search visit google’s blog.

I will be adding more shortly.

Mobile analytics

We have all heard of google analytics – tracking the number of visitors coming to your webiste, but now Google have launched a the new feature – mobile tracking to their analytics pacakages. This means you can track the visitors to your site who are viewing it through a mobile browser, whether that is low end handsets or the smartphones,

How does it work I hear you cry…. Well you need to add a server side code snippet to your mobile website. Google says this will be available over the next few weeks and they will support PHP, Perl, JSP and ASPX sites.

Google are always one step ahead of the game and they have added iPhone / Android app-specific features so that they can track how users engage with apps. And for those who access the apps on Android devices, Google can also see if usage of the app was a result from an ad campaign.

Read more about this post on mobile crunch

Blackberry Storm 2 on Vodafone

Vodafone will be releasing the new BlackBerry Storm 2 available from tomorrow (26 October) and will come on a two year contract for 35 pounds per month. Vodafone will be the first mobile operator in the UK to sell the BlackBerry Storm 2. This handset follows on from the BlackBerry Storm which was the first touch screen launched by (Research in Motion)

Blackberry Storm2

RIM are hoping to offer some stiff competition against the Apple dominance of the smart phone market. The first BlackBerry Storm released last November, although was successful, there were some issues which the BlackBerry Storm 2 has addresses.

The touchscreen which had many complaints, has been upgraded. SurePress technology has been used to allow for better typing accuracy as well as a more natural feel for the touchscreen. Previously users had to click the entire screen to confirm a touch input, which compared with the iPhone was a major drawback.

The BlackBerry Storm 2 has a 3.2MP camera and 2GB of on-board storage. It has 3.5G connection and Wi-Fi, something the previous model was missing. It has a 3.25-inch HVGA touchscreen, as well as full integration with Windows Media Player and iTunes thanks to BlackBerry Media Sync.

Some argue that BlackBerry remains the best mobile email device on the market. I will let you decide, there is now a lot of competition in the smartphone market – Motorola Dext was released earlier this month and Palm Pre last week exclusively on O2. It will be interesting to see how these handsets compete against one another in market that seemed to be dominated by Apple for the past two years.

I don’t proclaim to know everything about the Blackberry Storm 2, so please feel free to have a look at what other people are saying like geek , techradar and the guardian and the telegraph