Take Aways from Benchmark Conference 2018 – Organised by Click Consult

I went the Benchmark Conference in Manchester September 5th. There were some great speakers and I was pleased to be on the panel with Omi Sido as moderator. I wrote up a review of some of the key takeaways from the event.

Let’s do AI- How Artificial Intelligence is Amplifying Human and Also Marketing Ingenuity- Today.

Ellie England

Ellie England, Sales Director, Bing Ads was first up and talked about a new technology paradigm, AI.

  • AI is not just for tecchies, it is for everyone.
  • AI – so much information about this.
  • Microsoft has a lot of research on this. Bing is a search engine, but also a data repository of 2.5 billion pieces of data.

Continue reading

Rebranding an Agency – Interview with Kevin Gibbons

Kevin Gibbons co-founder of BlueGlass, now Re:signal is the upcoming sponsor for the SearchLDN July event. I wanted to find out about the rebrand and the reasons as I had interviewed Kevin a few years ago about the growth of the company.

Why did you decide now to rebrand the company?

There were a number of reasons, most notably over the years we’ve changed who we are as an agency, and we really wanted a brand to reflect that positioning.

I’ve written in more depth about this here, but we came to the conclusion that we didn’t just want a fresh lick of paint – we saw this as an opportunity to re-invent ourselves and reflect our vision of who we are and where we’re going.

Continue reading

Search Leeds – Technical SEO, Content and GTM – Recap

This was my first time to Search Leeds and it was great, so many fantastic speakers, I wrote a blog post of some of the sessions I attended. There have been some thorough write ups already and encourage anyone who did not go to Leeds to read all of them.


Analytics Tracking or How I learned to Stop Worrying and Love Google Tag Manager

Emma Barnes was first up and she gave a cracking presentation from her own experience of Google Tag Manager (GTM).

Continue reading

International Search Summit Barcelona – May 2018 – Key International SEO Tips

I had the pleasure of attending International Search Summit in Barcelona last week, run by Gemma Houghton from Webcertain. There were so many great speakers, here are some of the key tips and take aways from the day.

Bill Hunt was first at the Summit and talked about “Missed Opportunities in International Search”

Bill Hunt runs his own business called Black Azimuth Consulting

Bill started off by saying “Where do the problems happen?”

  • Language and Culture
  • CMS Site Infrastructure
  • Geo Targeting
  • Organizational

Continue reading

Search LDN’s 7th Birthday Party

I am really pleased to announce our next big event will be on Tuesday, January 30th. We are celebrating Search London turn 7 years old and we will be putting on a birthday party.

We want everyone to enjoy the night and have therefore have exclusive hire of im and I are Urban Golf in Smithfield (12 Smithfield Street, EC1A 9LA), on Tuesday, January 30th from 6:00pm.

Jo and Tim


Come and celebrate Search London turning 7 years old with food and drink and of course cake ! As you know we are self funded, so we are selling tickets to the event to help pay for the venue and food.


I am really pleased to say that we do have our Headline sponsor confirmed already. It is Searchmetrics and their Director of Product Marketing, Malte Landwehr will be presenting “In China, 2018 is the Year of the Dog.”

Malte Landwehr has more than 10 years of experience in search marketing as well as a regular speaker at conferences across Europe.

Since 2018 is the year of the dog, Malte will talk about the Mobileman Pinscher, the Content Terrier and the Shetland Speechdog. After the talk, you will know how ranking factors are different on desktop and mobile devices, and how to create better content that resonates with your readers. And of course, there will be some nice statistics about voice search and digital assistants that you can drop in your next meetings.

Pierre Far will also be speaking about what Online Marketers should be focusing on in 2018. Thank you to Pierre for being at our birthday party again, he spoke last year about Mobile First. Let’s see what has changed in search since last year.

Pierre is a digital product management consultant, with a specialty in SEO. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He’s a regular speaker, author, and advisor about technology topics, and has a Ph.D. in microbial genetics from the University of Cambridge, UK.


Spaces are limited, only 100 tickets available. Purchase your ticket on Eventbrite to reserve your place.


If you would like to be involved in our birthday party, please contact us via Twitter @SearchLDN or on our Facebook Search LDN page. We are looking for great speakers and sponsors to help support the event, especially as Search LDN is self funded.

Transferwise – Hosting Search LDN for The Last Meetup of 2017

Transferwise hosted us for our last event of 2017. We had some fantastic talks, along with pizza, beer and great venue.

Thank you for our speakers, Fabrizio, Chloe and Carmen.

Fabrizio shared his experience on how they work with their in house engineers to build products and CMS to scale organic search. Fabrizio heads up the SEO Team at Transferwise. I was impressed by the autonomous and independence of SEO which operates with flat structure and is empowered to make all the decisions in full autonomy to drive organic user acquisition. It seems that their SEO specialists are able to work with the developers, designers and copywriters so they can build their products in an organised yet timely manner. Having autonomy means the SEO team has helped contribute to TransferWise’s fast growth and expansion.



Continue reading

Website Conversion Rate Essentials – sponsored by the Trainline

Hope you are all had a good summer.

I am really pleased that we have a brand new sponsor of Search London,the Trainline and we will be hosting the October meetup at their offices with beer, bubbles and pizza too !

I use the Trainline to book my UK train tickets, but didn’t realise until recently they also sell tickets on behalf of 87 train companies in 24 countries. So when I go and visit family in France, I no longer have to deal with the poor customer service of SNCF or Rail Europe.  Booking with the Trainline is so quick and easy, plus they reply to questions quickly.

Photo of London

Continue reading