Search London Turns 8

Earlier this year, Search London the meetup I organise for those in SEO, PPC and Social, turned 8 years old. We have managed to grow to over 2000 members through the 6 – 8 events held a year, the great speakers we have and our members.

We celebrated the birthday at Bounce, Holborn and we had three sponsors to help put on the party. OnCrawl, Lukasz Zelezny and Yard. Lukasz has been a supporter of Search London from the beginning and it was the first time he sponsored the event.

Digital is a small world. I wrote about the event on the Ayruz website who built this site for Search London. Ayruz has offices in Kerala India and in the US. I met the owner and founder of the company, Sanil when I was contracting in London in 2014. in February, Luksaz went to India and was speaking in Kerala at the SEM Rush event, where Digital Director, Nivin from Ayruz met.

Lukasz’ photographer friend, Mariusz from http://Grafimar.co.uk captured the evening with some great photos. All can be found on the SearchLDN Facebook page.

 

SearchLondon Cake

Digital Elite Day – The Best Search and CRO Conference

I am proud to be part of Digital Elite Day, the best SEO and CRO conference in 2019.

I have been involved with Search and Conversion Elite since June 2016 and have attended everyone in London. This year we have rebranded as Digital Elite and there will be practical and intensive workshops the day before the conference, which takes place on Thursday, June 6th.

There will be two tracks, one for search and one for CRO and the venue isProspero House, 241 Borough High Street, SE1 1GA. Jackie Bissell Craig Rayner and Andy Brown are the team behind Digital Elite Day and thanks to Under2, we have a brand new website.

DED speaker montage

There are more than 22 speakers on the day, including a key note from Karl Gilis and an SEO Clinic Q and A with Jono and Nick.

This is certainly one conference, you cannot afford to miss. I wrote some of the key tips and take aways from the search session last year here. I cannot wait until the Digital Elite Day, taking place June 6th this year.

The conference is for those more technically advanced both in search and CRO. You will have an all day access to the speakers and you can speak to them over lunch and breakfast. There were some healthy and sweet options last year and we will have a varied menu in June as well. We expect there to be just under 300 attendees, this is the right size to network with everyone. Doors open at 8am and we will have drinks until 7:00pm. Attendees will also have unlimited beer, wine and soft drinks as well as swag bag including t-shirt on arrival.

Register for your ticket today. Search London is a media partner of Digital Elite so contact me for a special discount.

Search London’s 8th Birthday Party – Feb 4th, 2019

Search London is officially turning 8 years old next month and we are holding a birthday party.

I took over the meetup from Judith Lewis back in October 2010 and it has grown from 200 members to over 2150 members. I am happy to see how it has grown and am pleased to say we have between 6 and 8 events a year.

In the past we had International SEO consultant and EU Search Personality, Aleyda Solis, Pierre Far, as well as Pete from Kaizen, Fili Weise, Nick Wilsdon from Vodafone and Chris Green from award winning Strategiq.

We will be hosting our 8th birthday party at Bounce in Holborn on Monday, February 4th at 6:00pm. We have the room until 11:00pm so reserve this date in your diary !

We will have 90 – 100 digital marketers at the birthday party with drinks, food and of course cake. We had some great parties in the past where speakers shared insightful tips.

Search London is an independent organisation and we are looking for sponsors to help put on the event. Have your brand in front of a captive audience and network with some of the best search professionals.

Contact SEO Jo Blogs or Tim Sheed  to get involved with our 8th birthday party.

Birthday Cake

Migrating from HTTP to HTTPs

I am sure many of you have seen the migration of HTTP to HTTPs (Hypertext Transfer Protocol Secure). But when did it start? Back in August, 2014 when Google announced it was a ranking factor. They said the top priority for Google is security. They said that they are working to make the internet more safe and were very helpful to provide resources to help webmasters fix their security breaches.

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Take Aways from Benchmark Conference 2018 – Organised by Click Consult

I went the Benchmark Conference in Manchester September 5th. There were some great speakers and I was pleased to be on the panel with Omi Sido as moderator. I wrote up a review of some of the key takeaways from the event.

Let’s do AI- How Artificial Intelligence is Amplifying Human and Also Marketing Ingenuity- Today.

Ellie England

Ellie England, Sales Director, Bing Ads was first up and talked about a new technology paradigm, AI.

  • AI is not just for tecchies, it is for everyone.
  • AI – so much information about this.
  • Microsoft has a lot of research on this. Bing is a search engine, but also a data repository of 2.5 billion pieces of data.

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Rebranding an Agency – Interview with Kevin Gibbons

Kevin Gibbons co-founder of BlueGlass, now Re:signal is the upcoming sponsor for the SearchLDN July event. I wanted to find out about the rebrand and the reasons as I had interviewed Kevin a few years ago about the growth of the company.

Why did you decide now to rebrand the company?

There were a number of reasons, most notably over the years we’ve changed who we are as an agency, and we really wanted a brand to reflect that positioning.

I’ve written in more depth about this here, but we came to the conclusion that we didn’t just want a fresh lick of paint – we saw this as an opportunity to re-invent ourselves and reflect our vision of who we are and where we’re going.

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Search Leeds – Technical SEO, Content and GTM – Recap

This was my first time to Search Leeds and it was great, so many fantastic speakers, I wrote a blog post of some of the sessions I attended. There have been some thorough write ups already and encourage anyone who did not go to Leeds to read all of them.

 

Analytics Tracking or How I learned to Stop Worrying and Love Google Tag Manager

Emma Barnes was first up and she gave a cracking presentation from her own experience of Google Tag Manager (GTM).

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