How long have you been in Conversion Optimisation for?

Coming up to 4 years now since I started focussing solely on Conversion Optimisation and growth.

When did you first have the idea of running this conference?

I had the idea about a year and half before I actually started planning it. I sat on it for a while, never too sure if this would be something people wanted to be a part of. Founder’s doubt, you can call it.

How do you attract the speakers?

I have a big network which consists of top CRO experts. For year one, it was reaching out to them and inviting them to be part of it. There isn’t a big barrier for speakers to take part in Conversion World compared to regular conferences ie No travel, no jetlag and minimal time commitment so that makes it easier.

What are the requirements to be a speaker and how do they present?

The conference speakers are selected on an invite only basis. Meaning they are hand picked or they come recommended. The general rule is that they have a talk that is actionable and practical for the attendees. No sales pitches.

For speakers, the attraction was being part of this global event without the usual travel and time commitments. They could be anywhere in the world, hook up their webcam and mic and present to our audience.

Do the speakers need a webcam? do they talk through a presentation or is it more of q&A style format?

Yes. They need a webcam and their slide deck to present. The format varies. Usually it will be a presentation. This year, we are adding panels with multiple speakers and AMAs (Ask me anythings) to make it more varied.

What are you doing in March?

Don’t miss out on seeing Charlie Williams and Lukasz Zelezny speak at the next Search London event March 7th.

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I am really pleased Majestic is the Gold Sponsor of Search London’s 5th Birthday Party.  Majestic has been involved with Search London from the start. They sponsored the bar at our SEO at The Heart of Google event back in March 2013.  Below is a photo from the event of Dixon Jones and  I nearly 3 years ago now.

Dixon and Jo at Search London 2013

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I really enjoy attending conferences and in the search industry, there are plenty ! Here are just a few of the ones to attend this year.

January

Search London 5th Birthday Party – January 19 –  London

February

SES Miami – February 4 – 5 – Miami

Mobile World Congress – February 22 – 25 – Barcelona

March 

SMX West – March 1 – 3 –  San Jose, California

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As we come to the end of 2015, I have seen Search London grow from strength to strength. I took over the meetup group from my colleague, Judith Lewis in October 2010, renamed it to Search London and rebranded it and now 5 years on, I have nearly 1600 members.

To celebrate turning 5 years old, I am hosting a Birthday Party. Search London is privately funded and therefore we rely on ticket sales as well as sponsorship.

I am pleased to announce we have four sponsors at the event.

Majestic is our Gold Sponsor. They have been involved with Search London back in March 2013 when we had our first afternoon Search event at Google Campus. Dixon Jones will be speaking at the meetup. Dixon Jones has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors – including national papers and international search engines themselves to understand their own search strategy. His consulting clients come from a wide variety of difficult sectors, from travel to gambling.

Whitenet is one of our silver sponsors. Hannah Thorpe has previously spoken at Search London.  To celebrate their new London office, White.net are delighted to be sponsoring Search London’s 5th birthday. With a head office in picturesque Oxford, White.net have started 2016 with an expansion into London, making them even more excited for meeting more of London’s search community. Always keen to learn something new and happy to share their knowledge, make sure you get a chance to meet some of the guys at the event.

As a collection of straight talking, approachable digital marketing experts, White.net are passionate about helping websites earn more traffic through insight & creativity.

DeepCrawl

DeepCrawl is one of world’s most comprehensive website crawler, providing actionable data for flawless website architecture. By identifying, and monitoring, key issues that could negatively effect your websites performance, they empower you to optimise your site for search engines and users alike.

As every website has its own unique set of challenges DeepCrawl has also been designed to be fully customisable so you are in control of how and when you crawl your site. It was winner of Best SEO Software at the European Search Awards. They are trusted by over 1000 clients in 50 countries.

Searchmetrics

Searchmetrics provide customers with competitive advantage and help them identify new business opportunities by exposing the content consumers are engaging with on industry and competitors’ sites. Searchmetrics guides SEOs and content marketers with suggestions for creating content that improves relevance and boosts conversions. It shows the connection between social media links and overall engagement. And its analytics make clear which content performs the best and how an organization’s content performs against its competitors.

Don’t miss out on Search London’s biggest event, RSVP on Search London meetup page.

Searchmetrics is a SEO and content marketing platform that also provides competitive insight and market analysis. The first time I met Searchmetrics was in summer 2012 when I was taking part in the State of Search Roadshow and met Marcus Tober, the founder and CTO.

I have always wanted to write a review of the platform especially as I have been reviewing quite a few over the past year.

In this review I look at 4 key areas of the Searchmetrics platform and what differentiates itself against some of the others in the market place.

1. SEO Visibility
2. Content Performance
3. Competition Insight
4. Visibility Guard

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We have had a great Search London year so far, organising 5 meetups this year. The next and last event for 2015 will be about how big brands work on content marketing for campaigns. These brands will show how they work with bloggers, the press team and their own SEO team, integrating their work to achieve great results.

As we are approaching the Christmas season, I am inviting invite brands to get involved with Search London and share with us how they worked on their previous Christmas campaigns.

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There are so many SEO tools out there in the market place, how do you know which one to use? I interviewed and reviewed quite a few SEO platforms on SEO Digital, I wanted to share with you what I discovered so far. I will be adding more in due course.

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When doing a site migration, would you think about addressing your content strategy? You should, this is one of the best times to do so. Briony Gunson is a blogger on State of Digital and an SEO Account Manager at Resolution Media.  She has a wealth of experience in SEO and will be sharing her experience at the next Search London event.

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Thank you to everyone who came to the latest Search London event on June 29th.  We had great weather, the perfect setting for an evening on the terrace. Here are a few photos from the event.

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