As we come to the end of 2015, I have seen Search London grow from strength to strength. I took over the meetup group from my colleague, Judith Lewis in October 2010, renamed it to Search London and rebranded it and now 5 years on, I have nearly 1600 members.

To celebrate turning 5 years old, I am hosting a Birthday Party. Search London is privately funded and therefore we rely on ticket sales as well as sponsorship.

I am pleased to announce we have four sponsors at the event.

Majestic is our Gold Sponsor. They have been involved with Search London back in March 2013 when we had our first afternoon Search event at Google Campus. Dixon Jones will be speaking at the meetup. Dixon Jones has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors – including national papers and international search engines themselves to understand their own search strategy. His consulting clients come from a wide variety of difficult sectors, from travel to gambling.

Whitenet is one of our silver sponsors. Hannah Thorpe has previously spoken at Search London.  To celebrate their new London office, White.net are delighted to be sponsoring Search London’s 5th birthday. With a head office in picturesque Oxford, White.net have started 2016 with an expansion into London, making them even more excited for meeting more of London’s search community. Always keen to learn something new and happy to share their knowledge, make sure you get a chance to meet some of the guys at the event.

As a collection of straight talking, approachable digital marketing experts, White.net are passionate about helping websites earn more traffic through insight & creativity.

DeepCrawl

DeepCrawl is one of world’s most comprehensive website crawler, providing actionable data for flawless website architecture. By identifying, and monitoring, key issues that could negatively effect your websites performance, they empower you to optimise your site for search engines and users alike.

As every website has its own unique set of challenges DeepCrawl has also been designed to be fully customisable so you are in control of how and when you crawl your site. It was winner of Best SEO Software at the European Search Awards. They are trusted by over 1000 clients in 50 countries.

Searchmetrics

Searchmetrics provide customers with competitive advantage and help them identify new business opportunities by exposing the content consumers are engaging with on industry and competitors’ sites. Searchmetrics guides SEOs and content marketers with suggestions for creating content that improves relevance and boosts conversions. It shows the connection between social media links and overall engagement. And its analytics make clear which content performs the best and how an organization’s content performs against its competitors.

Don’t miss out on Search London’s biggest event, RSVP on Search London meetup page.

Searchmetrics is a SEO and content marketing platform that also provides competitive insight and market analysis. The first time I met Searchmetrics was in summer 2012 when I was taking part in the State of Search Roadshow and met Marcus Tober, the founder and CTO.

I have always wanted to write a review of the platform especially as I have been reviewing quite a few over the past year.

In this review I look at 4 key areas of the Searchmetrics platform and what differentiates itself against some of the others in the market place.

1. SEO Visibility
2. Content Performance
3. Competition Insight
4. Visibility Guard

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We have had a great Search London year so far, organising 5 meetups this year. The next and last event for 2015 will be about how big brands work on content marketing for campaigns. These brands will show how they work with bloggers, the press team and their own SEO team, integrating their work to achieve great results.

As we are approaching the Christmas season, I am inviting invite brands to get involved with Search London and share with us how they worked on their previous Christmas campaigns.

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There are so many SEO tools out there in the market place, how do you know which one to use? I interviewed and reviewed quite a few SEO platforms on SEO Digital, I wanted to share with you what I discovered so far. I will be adding more in due course.

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When doing a site migration, would you think about addressing your content strategy? You should, this is one of the best times to do so. Briony Gunson is a blogger on State of Digital and an SEO Account Manager at Resolution Media.  She has a wealth of experience in SEO and will be sharing her experience at the next Search London event.

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Thank you to everyone who came to the latest Search London event on June 29th.  We had great weather, the perfect setting for an evening on the terrace. Here are a few photos from the event.

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Summer is here and what better place to enjoy the sunny weather, than in London and going to some of the most important digital events in the capital.  These are just three of the events I recommend going to this month.

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Last week I covered the fourth EU Search Awards which took place in the lovely Hilton hotel in Berlin. Here we are with the Young Search Personality of 2015 !  There were lots of award winners on the night.  The full details of who won from which category are on the State of Digital site.  On SEO Jo Blogs, you will find some of the more informal photos from the night.  Feel free to share !

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After running Search London for over 4 years, I wanted to find out how others organise and put on events.  In this post, I interview our sponsors, Ungagged for our next Search London event.

What makes Ungagged different to the other conferences? (USP – why people should attend)

• UnGagged is different to many other conferences with the DM / IM / Search arena.
• UnGagged is a speaker led event where the speakers get total freedom to deliver what they want, how they want.
• What is shared at UnGagged is always unique and always cutting edge, with many of the speakers, especially those entrenched in SEO, not deciding on the full extent of their session until days before the event due to the nature of changes in our industry.
• UnGagged does not let any outside influence change the course of what we feel is important to share, it’s a behind closed doors, no recording allowed, high caliber intermediary to advanced level intimate, sociable 3 days.
• Sponsors or partners have absolutely no say in what we allow our speakers to reveal because UnGagged is a platform for free speech and if they are worried about the content, they should sponsor a safer more mainstream event.
• UnGagged is about pulling the gag off, so the speakers can let rip with quality, immediately actionable take-aways to help the attendees learn more and earn more.
• We facilitate a experience where an international DM / IM / SEO community gets together, shares the latest and greatest proven methodologies over some great food, free drinks and awesome networking where everyone gets an amazing ROI.

 

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In this post, I interview Owain Lloyd Williams who is one of our speakers at my next Search London event. I wanted to ask him about his time in China and what he learned from his time over there.

To find out more about International Content Marketing, please purchase tickets via Eventbrite.

1) What made you decide to move to China?

There were several reasons, though above anything as a fresh faced graduate back in 2008 the allure of spending a few years in an unknown yet incessantly varied and ever-changing country proved too strong. I was aware of the opportunity present in the country, and this was coupled with a long-standing fascination and willingness to explore the culture and learn the language. The picture of China painted by our media also has a tendency to be rather sweeping especially for such a complex country with such a history, and, regardless of whether this coverage was positive or negative, back then I felt like I just wanted to find out as much as I could by being there and breathing it all in.

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