We had a fantastic turnout on Monday for the Search Trends in 2015 presentation.
Our first speaker was Danny Denhard.
2014 was a busy year in search. Emoji became the most popular word and Facebook led the way for ad revenue. It was also the year when Twitter was used by teenagers to ask questions.
So what is install for 2015?
1. Improving sites, tech and functionality
2. Answer questions before they are asked
3. Long form vs Digest – good to have a mixture, and there is reason to explore what works best
4. Breaking a story, PR important
5. Browser vs apps (always audit and market)
In terms of answering as many questions as possible when people land on the site. Mobile can be guilty of not doing this. It is important to create questions off the page and answer them on the site.
So what else will happen in 2015?
1. Pinterest & Instagram – discovery is key
2. Pinterest is good for infographics
3. Shareable is the new ‘viral’
4. Twitter – trust signals could help rank. Authority could be split by subject
5. Twitter and LinkedIn will have their own platforms
6. Vloggers will using different forms of media
7. Contextual content is more important
8. Apps will be built for content – product hunt (disposable apps) location apps are increasingly important
9. GIFS will be created for education
10. 2015 is the year for audio. It is also the year of amplification and promotion
To find out more, view Danny’s presentation on slideshare below: