Last year Search London and OMN London teamed up to host the Digital Summer Party of 2013 on the HMS President.  It was so popular, that we are putting on another party, making it bigger and better than before.

It is taking place on Thursday, the 18th of September.  

There will be around 800 marketers and entrepreneurs at the event itself with coverage from the likes of TechCityNews. This is going to be London’s biggest digital event of 2014!

The day time event, called “The Digital Growth Day” brings a selection of London’s top digital marketers to Google Campus for a day of interactive workshops. These expert-led sessions will discuss the tactics that businesses big and small should be implementing now to build a better online presence and maximise growth.

The Summer Party will be from 6:00pm on the 18th of September, at Pennington Studios at Tobacco Docks (nearest station – Shadwell).

Mingle and be merry with highlights including:

• Indoor/outdoor summer street party in a 5,000 square foot former nightclub
• Tech City News filming live from the event
• DJ sets from Hoxton Radio playing live
• Sponsored bar and pop-up bars from top London establishment
• Scrumptious street food trucks serving onsite
• £20 Uber ride vouchers to get you home in style

Meet fellow digital and techies  that make up London’s vibrant and eclectic digital community. Click here for map and directions.

RSVP for your ticket on Eventbrite. Members of OMN London and Search London will have tickets for just £20 !

We had a great turn out at Search London on Wednesday night at the Theodore Bullfrog pub. For the first time we had 3 speakers at the event.

The first speaker of the night was Jorgen Sundberg, the founder of Social Media London. Jorgen Sundberg spoke about how to combine content in all shapes and sizes and social engagement to drive marketing campaigns on a budget. If you have any further questions, please tweet him @JorgenSundberg.

Daniel Smulevich was our second speaker from the night and shared with the audience how to make data work harder for your business.
With all the buzz about content, marketers compete to generate the best content out there. Google Analytics is often the first tool we turn to in order to understand how our content performs, but pageviews, downloads and sign ups only tell us a (very small) part of the story. Digital marketers tend to limit themselves to reporting on superficial metrics rather than finding the right KPIs for their business.

Daniel presented a how-to session to gain real insights into what drives your users and how to maximise it. If you have any further questions to ask him, please tweet @DSmulevich.

I set up SEO Jo Blogs in February 2009, five a half years ago now.  Back then I created the blog to keep up with the updates in the SEO industry and also provide tips for those in SEO.

I have had a few different themes since I set up the site, but tried to keep it consistent. I wanted to celebrate SEO Jo Blogs’ 5th birthday with a new site.

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I was fortunate enough to attend BritMums last month and speak at the event on the second day. If anyone has questions about my SEO session please get in touch. There are so many areas of SEO, it is difficult to cover everything.

There were lots of great presentations over the course of the two days. I really enjoyed the Keynote speaker on the Saturday, Benjamin Brooks-Dutton.  He is the author of the book “It’s Not Raining Daddy, It’s Happy” and his blog Life as a Widower where he talks about bereavement following the death of his wife.  His talk was inspirational and thought provoking and reminded us to not take our loved ones for gran.  Ben concluded the presentation by asking everyone to tweet their #BestMoment of the day. I will always pause to think of what my best moment was every day.

There were also many brands at BritMums marketing their products and services. As it was my first time at BritMums, I wanted to speak to some of the brands and find out more about they work with bloggers in the marketing.

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Today I spoke at BritMumsLive on how to implement SEO to drive traffic and grow your blog. SEO is more than keywords and I gave useful tips and examples on how easy it is to incorporate SEO. Marketing offline as well as using tools such as social media can have a big impact on traffic and overall visibility of a site.

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When I was in Sydney, I met two fellow entrepreneurs – Huan Nguyen and Martin Pham who were founders of YourScene. As an entrepreneur myself, I wanted to find out what inspired them to create this unique product.

How did you come up with the idea for YourScene?

YourScene was originally devised as all good businesses start, with drinks and a group of friends.

The original idea was to start up a website where models, photographers and make up artists could connect. They would post jobs and bid for jobs using the same business model as Freelancer.

To promote this, we thought we’d run a photo booth at different events to get our name out there as people would be going home with our print outs with our logo and details on them.

We got so good at it that people started approaching us to service their weddings, birthdays and corporate Christmas parties. When we started doing this, there were only a handful of companies doing photo booths and within a year, there were over 50.

Soon, the market was flooded with too many photo booths offering lower prices but for substandard work. We didn’t want to get sucked into the war of reducing prices because in the end, no one wins.

So instead of competing with that, we thought we’d create something new to bring to Sydney and Australia as a whole. This is how we created our Tag’N’Print service.

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BrightonSEO was just over a week and there have already been a lot of posts written about one of the best free conferences in the UK.  I particularly like the post by Receptional on over 100 Tips and Insights. Ben Harper from Daitfy covered five great speakers from the day including Stacey Cavanagh and Vickie Cheung.  Jamie Faulkner shared his actionable tips on Firecask. The Verve Team wrote three posts from BrightonSEO and there are some some great lessons on Technical SEO from Briony Gunson.

Here are some of the take aways I liked and wanted to share with you:

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At Ad:Tech Sydney, I went to an interesting presentation about rebranding interesting.  The presenter, Ray Bull,  has a background in design, spoke about the brand design of one his clients, (the Church) and the results.  When talking about a brand, it is important to be on the same page.  Everyone has a different interpretation of what a brand is .  Ray confirmed the definition of the brand as the below:.

Brand – all the feelings, thoughts and perceptions people have about products, services and people.

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At AdTech Sydney, I attended this session where Telstra shared their experience of integrating their search strategy to deliver better results. Kevin Tunney, the Search Account Director from Resolution and Robin Stafford, the Search Manager from Telstra presented.

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This past month, there was a lot content written about link analysis, link removals and link building.  In this post I wanted to share with you “Link Earning”, in 2014, companies want to earn links.  This was always the case but in the past as you know, people have been naughty and bought links.

Before you can earn links, it is important to analyse your old links.  In a post last July, I wrote about How to Recover From an Unnatural Link Penalty. Jon Ball wrote a very interesting post earlier this month on Search Engine Land about back link clean up.  As Jon mentioned, only clean up your links if:

1. You have received a manual penalty or an unnatural links warning in Google Webmaster Tools

2. Your site is not ranking high as it used to which may be due to an algorithmic penalty

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