Five Interesting Facts When Analysing Tweets of #DigitalSummerParty

I first found out about TweetBinder when I read a post by Hannah Thorpe who analysed the tweets from BrightonSEO in her post on theMediaFlow

I helped to organise the Digital Summer Party that took place last week and I wanted to look at the tweets over the course of the day and also the evening.  The #DigitalGrowthDay took place at the Google Campus and we had over 80 people attend. We had 18 workshops during the day which covered a wide variety of subjects. Analysing the tweets over the day, there were some interesting facts:

Tweets Sent

There were 186 tweets sent and there were 3 tweet per contributor. The tweets had a reach of 74,360 which is great to any brand sponsoring the event.

Tweets Digital Growth Day

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London Digital Summer Party 2014

Last year Search London and OMN London teamed up to host the Digital Summer Party of 2013 on the HMS President.  It was so popular, that we are putting on another party, making it bigger and better than before.

It is taking place on Thursday, the 18th of September.  

There will be around 800 marketers and entrepreneurs at the event itself with coverage from the likes of TechCityNews. This is going to be London’s biggest digital event of 2014!

The day time event, called “The Digital Growth Day” brings a selection of London’s top digital marketers to Google Campus for a day of interactive workshops. These expert-led sessions will discuss the tactics that businesses big and small should be implementing now to build a better online presence and maximise growth.

The Summer Party will be from 6:00pm on the 18th of September, at Pennington Studios at Tobacco Docks (nearest station – Shadwell).

Mingle and be merry with highlights including:

  • Indoor/outdoor summer street party in a 5,000 square foot former nightclub
  • Tech City News filming live from the event
  • DJ sets from Hoxton Radio playing live
  • Sponsored bar and pop-up bars from top London establishment
  • Scrumptious street food trucks serving onsite
  • £20 Uber ride vouchers to get you home in style

Meet fellow digital and techies  that make up London’s vibrant and eclectic digital community. Click here for map and directions.

RSVP for your ticket on Eventbrite. Members of OMN London and Search London will have tickets for just £20 !

Search London – Three Ways To Execute Marketing Campaigns on a Budget

We had a great turn out at Search London on Wednesday night at the Theodore Bullfrog pub. For the first time we had 3 speakers at the event.

The first speaker of the night was Jorgen Sundberg, the founder of Social Media London. Jorgen Sundberg spoke about how to combine content in all shapes and sizes and social engagement to drive marketing campaigns on a budget. If you have any further questions, please tweet him @JorgenSundberg.

Daniel Smulevich was our second speaker from the night and shared with the audience how to make data work harder for your business.
With all the buzz about content, marketers compete to generate the best content out there. Google Analytics is often the first tool we turn to in order to understand how our content performs, but pageviews, downloads and sign ups only tell us a (very small) part of the story. Digital marketers tend to limit themselves to reporting on superficial metrics rather than finding the right KPIs for their business.

Daniel presented a how-to session to gain real insights into what drives your users and how to maximise it. If you have any further questions to ask him, please tweet @DSmulevich.

Another first for the night was me speaking at Search London.  I have previously spoken at SMX New York and BritMums Live but left the presenting at Search London to others. However, I really wanted to share with the Search London members “How to Implement SEO on a Budget” based on my experience in working with small to medium sized businesses who do not always have the funds.

We were able to collate all the tweets and questions for the speakers on “Gives a Voice to the Audience” with its USP of connecting the audience with the organisers and presenters of the events. Peter Krajnak let us use in our last event and in the October meetup about Avoiding the Wrath of Google.

I have been running Search London for nearly 4 years and would like to thank everyone for their continual support. Ehsan wrote a great review on his site.  We had some new faces attend Search London, as well as those who have been coming regularly so thank you to them, RustyBear, Montse, Nick Rink, Mike Chidzey and also to the co-organiser, Tim Sheed.

Brands and Bloggers at BritMums Live 2014

I was fortunate enough to attend BritMums last month and speak at the event on the second day. If anyone has questions about my SEO session please get in touch. There are so many areas of SEO, it is difficult to cover everything.

There were lots of great presentations over the course of the two days. I really enjoyed the Keynote speaker on the Saturday, Benjamin Brooks-Dutton.  He is the author of the book “It’s Not Raining Daddy, It’s Happy” and his blog Life as a Widower where he talks about bereavement following the death of his wife.  His talk was inspirational and thought provoking and reminded us to not take our loved ones for gran.  Ben concluded the presentation by asking everyone to tweet their #BestMoment of the day. I will always pause to think of what my best moment was every day.

Benjamin Brooks Dutton

There were also many brands at BritMums marketing their products and services. As it was my first time at BritMums, I wanted to speak to some of the brands and find out more about they work with bloggers in the marketing.

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Interview with Entrepreneurs – YourScene Founders

When I was in Sydney, I met two fellow entrepreneurs – Huan Nguyen and Martin Pham who were founders of YourScene. As an entrepreneur myself, I wanted to find out what inspired them to create this unique product.

How did you come up with the idea for YourScene?

YourScene was originally devised as all good businesses start, with drinks and a group of friends.

The original idea was to start up a website where models, photographers and make up artists could connect. They would post jobs and bid for jobs using the same business model as Freelancer.

To promote this, we thought we’d run a photo booth at different events to get our name out there as people would be going home with our print outs with our logo and details on them.

We got so good at it that people started approaching us to service their weddings, birthdays and corporate Christmas parties. When we started doing this, there were only a handful of companies doing photo booths and within a year, there were over 50.

Soon, the market was flooded with too many photo booths offering lower prices but for substandard work. We didn’t want to get sucked into the war of reducing prices because in the end, no one wins.

So instead of competing with that, we thought we’d create something new to bring to Sydney and Australia as a whole. This is how we created our Tag’N’Print service.

Martin and Huan

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The Best Tips and Take Aways from BrightonSEO

BrightonSEO was just over a week and there have already been a lot of posts written about one of the best free conferences in the UK.  I particularly like the post by Receptional on over 100 Tips and Insights. Ben Harper from Daitfy covered five great speakers from the day including Stacey Cavanagh and Vickie Cheung.  Jamie Faulkner shared his actionable tips on Firecask. The Verve Team wrote three posts from BrightonSEO and there are some some great lessons on Technical SEO from Briony Gunson.

Brighton SEO Dome Photo

Here are some of the take aways I liked and wanted to share with you:

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How the Worlds Most Enduring Brand Bonds with its People

At Ad:Tech Sydney, I went to an interesting presentation about rebranding interesting.  The presenter, Ray Bull,  has a background in design, spoke about the brand design of one his clients, (the Church) and the results.  When talking about a brand, it is important to be on the same page.  Everyone has a different interpretation of what a brand is .  Ray confirmed the definition of the brand as the below:.

Brand – all the feelings, thoughts and perceptions people have about products, services and people.

Sydney Opera House

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