Searchmetrics Event – SEO Tools

Last month I went to a Searchmetrics event to launch their Version 6 of the software which came with new and improved features. They were giving away a 14 day free trial to those who attended.  Contact Searchmetrics if you would like to know more about the product and how it can help you with your business.

Information about Searchmetrics

Searchmetrics is an SEO and Social media tool for both client and agency side.  Their USP is that they have the largest database combining SEO and social data, for SEO alone, they have more than 100 million keywords. They provide data from more 162  search engines worldwide across different languages in 70 countries. They offer two different packages – one for larger businesses called the Searchmetrics Essentials and the Searchmetrics suite for the small to medium sized businesses.

Meeting The Team

I have met Kevin Theile and Tim Phillis at previous Search events over the last couple of years.  Searchmetrics even sponsored my last Search London event for 2011 which covered the topic “The Value of SEO and Social”. I also met the Marketing Director, Matthias Bachor at the Searchmetrics event who showed me some of the key features of the new suite and who had put me in touch with Marcus Tober.  Marcus is the CTO and founder of Searchmetrics, who I met when I went to Berlin earlier in the summer for an interview for State of Search. Marcus told me about the history of the tool and the fact that they were releasing an updated version at the end of June.

SEO Tools

There are a lot of tools in the market place and it came be very confusing and difficult to choose the one right for you and your company/clients. I have been using Searchmetrics for one of my clients and I am really impressed with the software. There are always new features added to the tool but the most useful ones I use are:

1) Backlink analysis

2) Keyword Research

3) Competitor Research

4) Keyword Rankings

There are a lot of features of Searchmetrics but these are the key ones I use.  It can take a while to get used to working with a new set of tools, but there is always support available if you have any questions.  A product demonstration can also be arranged to highlight the most important aspects of the suite.


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