Transferwise hosted us for our last event of 2017. We had some fantastic talks, along with pizza, beer and great venue.
Thank you for our speakers, Fabrizio, Chloe and Carmen.
Fabrizio shared his experience on how they work with their in house engineers to build products and CMS to scale organic search. Fabrizio heads up the SEO Team at Transferwise. I was impressed by the autonomous and independence of SEO which operates with flat structure and is empowered to make all the decisions in full autonomy to drive organic user acquisition. It seems that their SEO specialists are able to work with the developers, designers and copywriters so they can build their products in an organised yet timely manner. Having autonomy means the SEO team has helped contribute to TransferWise’s fast growth and expansion.