Inspirational and Motivating People – Areej Abuali

As we are coming into a new “school year”, I wanted this site, SEO Jo Blogs to have more information to help those in the industry, whether it is guidance about the next career move or confirmation about a project they are working on, or just motivation if they are in a bad place right now. Therefore part of the blog will feature interviews from inspirational and motivating people. I have found that hope is something that can easily get crushed but it is the one thing that keeps people motivated. I also realised that everyone has a choice in what they do career wise, but each choice can have consequences, which can both be bad and good. Hope can sometimes be crushed when that career choice has negative consequences. 

Areej at BrightonSEO

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Digital Elite Day Recap – June 6, 2019

Digital Elite Day took place on Thursday June 6th and I was honored to be the MC for the Search Elite track. This year was bigger and better than ever before with 26 speakers and over 200 attendees. Below is a write up of some of the key points from the Search Elite track.

PWAs SEO: Optimising for the Future of the Web

EU Search Personality of 2018, Aleyda Solis and founder of Orainti was up first at the Search Elite track.  Aleyda said that apps provided a fragmented and vertical specificities app experience. They can be expensive to develop, but we end up installing a lot of them.

Aleyda Solis

Why do we install apps?

  • The reason is that it is easier to access apps through the home screen
  • Apps can use additional phone features
  • Mobile websites speed and usability
  • You need internet to access web content.
  • SO mobile web is also broken.  BUT it is not more broken than the app one.
  • Because of this we are sometimes forced to download apps.

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Search London Turns 8

Earlier this year, Search London the meetup I organise for those in SEO, PPC and Social, turned 8 years old. We have managed to grow to over 2000 members through the 6 – 8 events held a year, the great speakers we have and our members.

We celebrated the birthday at Bounce, Holborn and we had three sponsors to help put on the party. OnCrawl, Lukasz Zelezny and Yard. Lukasz has been a supporter of Search London from the beginning and it was the first time he sponsored the event.

Digital is a small world. I wrote about the event on the Ayruz website who built this site for Search London. Ayruz has offices in Kerala India and in the US. I met the owner and founder of the company, Sanil when I was contracting in London in 2014. in February, Luksaz went to India and was speaking in Kerala at the SEM Rush event, where Digital Director, Nivin from Ayruz met.

Lukasz’ photographer friend, Mariusz from http://Grafimar.co.uk captured the evening with some great photos. All can be found on the SearchLDN Facebook page.

 

SearchLondon Cake

Digital Elite Day – The Best Search and CRO Conference

I am proud to be part of Digital Elite Day, the best SEO and CRO conference in 2019.

I have been involved with Search and Conversion Elite since June 2016 and have attended everyone in London. This year we have rebranded as Digital Elite and there will be practical and intensive workshops the day before the conference, which takes place on Thursday, June 6th.

There will be two tracks, one for search and one for CRO and the venue isProspero House, 241 Borough High Street, SE1 1GA. Jackie Bissell Craig Rayner and Andy Brown are the team behind Digital Elite Day and thanks to Under2, we have a brand new website.

DED speaker montage

There are more than 22 speakers on the day, including a key note from Karl Gilis and an SEO Clinic Q and A with Jono and Nick.

This is certainly one conference, you cannot afford to miss. I wrote some of the key tips and take aways from the search session last year here. I cannot wait until the Digital Elite Day, taking place June 6th this year.

The conference is for those more technically advanced both in search and CRO. You will have an all day access to the speakers and you can speak to them over lunch and breakfast. There were some healthy and sweet options last year and we will have a varied menu in June as well. We expect there to be just under 300 attendees, this is the right size to network with everyone. Doors open at 8am and we will have drinks until 7:00pm. Attendees will also have unlimited beer, wine and soft drinks as well as swag bag including t-shirt on arrival.

Register for your ticket today. Search London is a media partner of Digital Elite so contact me for a special discount.

Search London’s 8th Birthday Party – Feb 4th, 2019

Search London is officially turning 8 years old next month and we are holding a birthday party.

I took over the meetup from Judith Lewis back in October 2010 and it has grown from 200 members to over 2150 members. I am happy to see how it has grown and am pleased to say we have between 6 and 8 events a year.

In the past we had International SEO consultant and EU Search Personality, Aleyda Solis, Pierre Far, as well as Pete from Kaizen, Fili Weise, Nick Wilsdon from Vodafone and Chris Green from award winning Strategiq.

We will be hosting our 8th birthday party at Bounce in Holborn on Monday, February 4th at 6:00pm. We have the room until 11:00pm so reserve this date in your diary !

We will have 90 – 100 digital marketers at the birthday party with drinks, food and of course cake. We had some great parties in the past where speakers shared insightful tips.

Search London is an independent organisation and we are looking for sponsors to help put on the event. Have your brand in front of a captive audience and network with some of the best search professionals.

Contact SEO Jo Blogs or Tim Sheed  to get involved with our 8th birthday party.

Birthday Cake

Migrating from HTTP to HTTPs

I am sure many of you have seen the migration of HTTP to HTTPs (Hypertext Transfer Protocol Secure). But when did it start? Back in August, 2014 when Google announced it was a ranking factor. They said the top priority for Google is security. They said that they are working to make the internet more safe and were very helpful to provide resources to help webmasters fix their security breaches.

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Take Aways from Benchmark Conference 2018 – Organised by Click Consult

I went the Benchmark Conference in Manchester September 5th. There were some great speakers and I was pleased to be on the panel with Omi Sido as moderator. I wrote up a review of some of the key takeaways from the event.

Let’s do AI- How Artificial Intelligence is Amplifying Human and Also Marketing Ingenuity- Today.

Ellie England

Ellie England, Sales Director, Bing Ads was first up and talked about a new technology paradigm, AI.

  • AI is not just for tecchies, it is for everyone.
  • AI – so much information about this.
  • Microsoft has a lot of research on this. Bing is a search engine, but also a data repository of 2.5 billion pieces of data.

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