Content Marketing and Paid Social

We hope you are all having a great summer.

Our next Search LDN will take place on Tuesday, September 10th
at Theodore Bullfrog at 6pm.

Re:signal are kindly sponsoring some food and drinks on the night. Re:signal is a specialist SEO and content marketing agency in London, with a fast-growing team and fantastic clients including Expedia, Auto Trader and the FT.

We have two speakers talking about two different exciting topics in search.

First up is Khushal Khan who is a Senior SEO Consultant at Re: signal

Khushal has been actively involved in search engine optimization since 2013 with a strong focus around Content Marketing, Local Search and Technical SEO. Having worked with a portfolio of clients in UAE & UK varying from Automotive, Travel, Finance & Real Estate industries, he brings tons of SEO experience across various verticals to help the partners achieve their desired business goals.

We also have Dan Lifton who will present “5 things you need to know before you get started with Facebook Ads”

Dan has been working in Paid Social for over 4 years, focusing predominantly on Facebook and LinkedIn ads and joined Overdrive Digital in 2019 as a Paid Media Account Manager. Overdrive Digital is a digital marketing agency specialising in paid social and paid search marketing.

Overdrive Digital is a digital marketing agency specialising in paid social and paid search marketing. They work with brands across the world to improve ROI from their digital marketing activities.

Enjoy the summer and see you Tuesday, September 10th at the Theodore Bullfrog pub.

RSVP on Eventbrite to secure your place.

SEO Jo and Tim

Search LDN’s Summer Event

Search LDN brings you to WeWork Holborn for its summer event.

We have WeWork Holborn from 6pm until 9pm on
Monday, June 3rd.

Address is:
Aviation House
125 Kingsway
London WC2B 6NH–london

Samuel Mangialavori will be speaking about “SEO – PPC Synergies”

Sam will share what simple tests everyone can run when managing both channels in order to improve your spending efficiency and maximise your search visibility.

Sam joined Distilled in July 2018 as a consultant and it has been a hell of a ride, with tons of learning and exciting challenges. Before Distilled, Sam worked for iCrossing for over 4 years, starting in Outreach & Creative then slowly moving to SEO, working on its full spectrum – from technical to content. With an interest in paid media, Sam also gained experience in Paid Social and PPC. Sam had the chance to experiment quite a bit with PPC in particular, working on synergies between the two channels (Organic and Paid), treating Search as a whole.

Mike Chidzey, founder of John Cabot will be talking about “Ways to Earn Coverages, Links and Mentions”

For the last four years, Mike has been the marketing director at Chillisauce, which is one of the UK’s largest and fastest growing event agencies. Mike specialises in digital marketing (SEO, SEM, CRO), public relations and events. He originally trained in digital marketing under the exceptional team at Distilled.

As well as his work at Chillisauce, he has also advised on digital strategy for a well-known nonprofit organisation, founded eventjuice – a leading event industry website (which was acquired by Evvnt in 2016), and also lectures at the University of East London, London Metropolitan University, City University and Coventry University.

As a thank you to everyone for being part of Search London, we are working with Urban Turban who will be providing us with delicious Indian dishes at the event.

We will also have beer on tap as well as wine and some soft drinks.

Please RSVP on Eventbrite to secure your place.

Look forward to seeing you on the 3rd of June.

Gallup Strengths and SEO Alerts

Our next Search London will be on:

Tuesday April 9th
at the Theodore Bullfrog 26-30 John Adam St, London WC2N 6HL, from 6:00pm.

We are joined by two speakers, Marco Bonomo and Margo Barsukov.

Marco will be sharing his tips on “Best SEO Alerts to Save You Time”

Marco Bonomo is a London-based Senior SEO Consultant. He is involved in SEO strategy planning and technical SEO for leading e-commerce and governmental websites, focusing on the UK.

Marco is also an avid reader and a digital marketing advocate, contributing to Search Engine Watch. When he’s not busy building new skills, he enjoys travelling, photography and exploring London’s secret spots. To say hello, either send a tweet at @MarcoBonomoSEO or connect with him on LinkedIn.

Margo Barsukova is SEO Manager at EF Education First in London and will be speaking about “Gallup StrengthsFinder method to leverage your strengths”.

Margo will be taking us through Using the Gallup StrengthFinder method to understand your natural talents and see how owning and appreciating these could improve teamwork and communication in work and beyond. This leads to making you feel more confident, you are able to achieve more and progress at work.

Margo was born and raised in Riga, Latvia. Native Russian-speaker. Studied marketing and social entrepreneurship in Denmark. But instead of saving the world happily ended up in SEO. Enjoys building an international career and has worked in purpose-driven companies like momondo in Copenhagen and EF Education First in London. Current obsessions: personal development and co-hosting a podcast about personal development.

Reserve your place and get your ticket on Eventbrite today.

See you on 9th of April at 6:00pm.

Search LDN’s 8th Birthday Party

Search London is turning 8 years old ! We are celebrating with a birthday party at Bounce, near Chancery Lane.

We will have ping pong, pizza, drinks and of course cake !

Date: Monday, February 4th, 6:00 – 11:00pm
Location: Bounce, 121 Holborn, EC1N 2TD

RSVP for your place on Eventbrite:

Our headline sponsor is OnCrawl who won at the European Search Awards in 2017 and 2018. OnCrawl combines your content, log files and search data at scale so that you can open Google’s blackbox and build a SEO strategy with confidence. OnCrawl produces actionable dashboards and reports to support your entire search engine optimization process and helps you improve your rankings, traffic and revenues.

François Goube will be presenting a case study “How to build the most efficient SEO Roadmap” at Search London. He is the and CEO and founder of OnCrawl and the French ambassador for Majestic. You can follow him on Twitter

Lukasz Zelezny is one of our Gold sponsors for the night. I am sure you have seen him speaking at many SEO and social media conferences. Every year he is actively participating in 10 to 20 events as a SEO/Social Media keynote speaker. We are happy to have him as our gold sponsor on the night.

Yard have sponsored our delicious cake. Yard are an independent, no-nonsense technical marketing agency. Enabling you to capture data with precision and accuracy, enabling better performance, digital marketing and data driven and creative search and content services. For more details, visit their website:

We have limited tickets available for this event so RSVP for your place on Eventbrite:

Christmas Drinks – Content and How to Boost Your Leads in 2019

Hello everyone,

We are hosting out last event of 2018 on the first floor of the Clachan pub. The festive lights will be on at Carnaby Street round the corner, plus Regent and Oxford street, so come on over to the pub and have a festive drink with us.

Exact location:
Clachan pub
34 Kingly St, W1B 5QH (just off of Regent’s Street)

We have the room from 6:00pm until close

We have the amazing Bobbi Brant from Kaizen speaking to us about “What we learnt from analysing 2000 pieces of travel content”.

Kaizen have analysed over 2000 pieces of content in the travel sphere to find out what types of content perform the best. Bobbi will be sharing the results of this study and revealing the secrets learned for creating successful content.

Bobbi is Head of Creative at Kaizen focusing on a diverse range of brands. Bobbi is passionate about finding data and turning it into unique outreach campaigns.

Maret Reutelingsperger will be talking about “Three tactics to boost your lead generation in 2019”

Maret will share three tactics that you can start implementing now to fly into 2019 with extra ways to elevate your online lead generation. From content, to automation and making the best from your existing customer base. You can take these tactics away and implement them yourself the very next day!

An experienced Digital Account Manager at Aira, Maret works with a range of clients from local SMEs to FTSE 250 companies around the world. She manages work across technical SEO, PPC, social and digital PR with a focus on Inbound Marketing.

We have limited spaces so register for your ticket on Eventbrite to secure your place.

SEO Jo and Tim

Building Your Social Media Presence and Winning New Customers

We are looking forward to our next Search London event on:

Tuesday, October 23rd
Time: 6pm until 10pm
Location: FORA, 71 Central St, London EC1V 8AB

The nearest tubes are Barbican (11mins) or Old Street Station (10mins). It is also a 15 minutes walk from Farringdon station.

We have two well known speakers, Cosmin Negrescu and Alexandra Tachalova.

Please RSVP to reserve your place on Eventbrite.

Thank you to SEOMonitor for sponsoring our event. SEOmonitor managed to help hundreds of agencies differentiate and grow with its technology. It brought a better measuring methodology to the market, with meaningful metrics and optimized costs.

The Founder and CEO Cosmin Negrescu’s focus on helping SEO agencies differentiate and scale through technology comes from his previous venture, where he was trying to grow his own agency.

Cosmin will talk about “Using Jobs-to-be-done to win more customers””

The talk will be based around the “Milkshake Case Study”, which focused on McDonald’s need to increase the sales of their milkshakes. The “Using “Jobs-to-be-done” methodology was pioneered by Clayton Christensen. These techniques can be adopted by the SEO industry as well, whether you are an agency or a business looking to win clients faster.

Alex will be speaking about “Killing two birds with one stone: growing your SMM presence by building relationships with influencers”.

Alexandra Tachalova has worked in digital marketing for over six years. She is a digital marketing consultant, helping digital businesses to open new markets and boost sales. Alexandra is a frequent speaker, and Founder of online digital marketing event

Please RSVP to reserve your place on Eventbrite.

SEO Jo and Tim Sheed

International SEO, Schema & Important SEO Tasks To Implement Today

We hope you had a great summer.

Our next Search LDN event is taking place September 25th, Tuesday and we have 3 great speakers, Patrick Reinhart, Artiom Enkov and Miranda Gahrmann.

Slight change of venue, we will be at WeWork Provost and East, City Rd, Hoxton, EC1V 9NR instead of the WeWork Old Street.

Don’t worry, if you come to the WeWork Old Street, you will be taken to WeWork Provost and East.

Please RSVP on Eventbrite to reserve your place.

Patrick Reinhart is a Senior Director of Professional Services at Conductor. He will be speaking about “4 SEO Tasks You Should Be Doing Today, But Probably Aren’t.”

Pat will take us through tasks that all SEO’s should be doing on a regular basis but most aren’t.

Artiom Enkov is a Senior Account Manager at Neo (part of WPP group), managing organic performance for consumer brands.

Artiom will talk about “Schema Markup Everything. OR ELSE!” He will take us through the new schema markup formats and the importance it plays for your website.

Miranda Gahrmann is a Global SEO Manager for Randstad and a Global eCommerce Consultant for clients such as Philips. Not only does Mirand travel all over the world for work, she also speaks six languages and will be talking about “International SEO and beyond”.

Thank you to Conductor for sponsoring the venue at WeWork and drinks on the night.

Conductor helps marketers create and optimize content so it gets found. Their content intelligence platform, Conductor Searchlight, unlocks insights about how customers express intent and how they can deliver on those needs. Their technology illuminates content opportunities that lead to increased traffic and higher organic marketing ROI.

Please RSVP on Eventbrite to reserve your place.

WeWork requires that guests check in with a photo ID. Please bring this with you.

Look forward to seeing you there.

SEO Jo and Tim

Technical SEO and the Future of Search

Hello everyone,

Hope you are enjoying the good weather London has been having recently. We wanted to annouce our next event taking place on: Monday, July 30th.

Please purchase your ticket on Eventbrite to secure your place.

Eventbrite (

We have the upper floor of the Theodore Bullfrog pub which is on 26 – 30 John Adam Street. It is near Charing Cross station and Embankment.

We have the room from 6:00pm until 10:30pm

We are very pleased to have our sponsor Re:signal at the event and they will also be buying everyone a few drinks on the night.

Re:signal is a specialist SEO and content marketing agency in London, with a fast-growing team and fantastic clients including Expedia, Auto Trader and the FT.

Kevin Gibbons (, CEO and Founder of Re:signal will be talking at Search London. Kevin has presented at a large number of conferences around the world, writes frequently online and has worked with well-known brands including Expedia, Deloitte and Auto Trader.

We also have Rob Gardner, Content Specialist at presenting. With a background in computer science and digital marketing, Rob has held a number of marketing roles, but his latest challenge has been helping clients tell their story the right way. Rob has previously worked with start-ups and established companies, before moving over to the agency world to work with White.

Rob will be speaking about “Why Children Know More Abount Content Marketing Than You”

Imants Krezins will be our third speaker of the night. Imants is Head of SEO at iProspect. He hhas worked on global engagements for brands such as ExxonMobil, Unilever and HSBC. While at iProspect he also co-created a solution that was shortlisted as the best SEO & PPC software at 2018 Drum Awards.

Imants will be speaking about “Scaling SEO operations”. People often talk about the SEO thinking, but not that often how to deliver it.

We look forward to seeing you at our summer event. Please purchase your ticket here on Eventbrite to secure your place.

SEO Jo and Tim Sheed

Managing Website Migrations + Advanced Competitor Analysis + Conductor Drinks

Hi everyone,

Jo and I are excited to announce that the next Search London event will be on:

Monday, June 11th
6pm (talks start at around 7pm)
At the Theodore Bullfrog Pub (next to Charing Cross Station)

Please RSVP on Eventbrite ( ) to secure your place.

We have two fantastic speakers: Victoria Olsina and Serbay Arda Ayzit

Victoria is a Search and Aquisition Manager at Barclays with over 8 years experience in online marketing. She has worked across 3 continents for clients such as Lotto, Kathmandu, Citizen Watches and New Zealand Tourism. Her main focus areas are SEO, Ecommerce, and Data Visualisation.

Victoria will be speaking about “How to Manage Website Migration Client Side”

Victoria Olsina will share her learnings from the SEO side of the migration, but most importantly, the learnings from the challenge of implementing change within a big organisation.

Serbay is the Managing Director of Digital Marketing Agency, Optdcom.

He started his career in 2007 and was among the first 20 people to become an AdWords certified professional and a top contributor to Google AdWords official forum. Serbay spent 9 years as the head of SEO for one of the first SEM agencies in Turkey, where he has consulted 2OO+ clients including Turkish Airlines, Samsung, Dominos, Allianz, Loreal and Ebay. In 2014, he launched a content marketing company, Contentus, which creates content for brands like Mini, BMW, Jaguar. Now he is working as Managing Director at Optdcom (Digital marketing agency) and creating overall digital marketing strategies for brands.

Serbay will be speaking about competitor analysis.

Who are your real competitors? From experience, no one fully understands their real competitors. Are British Airways’ competitors just other airline brands? Together let’s find out how to find real competitors using the right keyword research and by understanding user behaviors.

A massive thank you to our sponsor, Conductor, who will be buying everyone a few drinks!

Conductor is the world’s leading organic marketing company. Their content intelligence platform, Conductor Searchlight, unlocks invaluable insights about how customers express intent and how they can deliver on those needs. Their technology illuminates content opportunities that lead to increased traffic and higher organic marketing ROI.

Conductor Searchlight enables marketers to understand their prospective customers’ intent by revealing the trends and topics they are searching for at every phase of the purchase process. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts.

Please RSVP on Eventbrite ( ) to secure your place.

We look forward to seeing you on June 11th!

Tim Sheed and Jo Turnbull

Future Proofing SEO and Hourly Rankings Study Revealed

Hi everyone,

Our next Search London meetup will be on:

Wednesday, April 25th 6:00 – 9:00pm

At the WeWork space in Soho.

Please RSVP for your place on Eventbrite, WeWork need the names of everyone attending for security reasons:

We have two fantastic speakers, Alina Ghost and Chris Green.

Alina Ghost has over 6 years of digital marketing experience. Having worked in SEO for brands such as Tesco, Debenhams and Carpetright she knows more than a thing or two about how algorithms work. She’s currently heading up the SEO team at Amara, a luxury interiors brand, and has founded a Podcast called SEO with Mrs Ghost that’s perfect for bloggers or small site owners.

Topic title: The Hulk vs Thor: Who wins the SEO fight?

The talk covers SEO using a Marvel metaphor. Starting with old tactics of SEO and what not to do, Alina discusses what to focus your efforts on in 2018. Once you’re up to speed, the talk then moves on to hot topics to future-proof your brand or clients, such as voice search, artificial intelligence and more. Join us to discover who will win the SEO fight between Thor and The Hulk.

Chris Green ( started his digital career writing copy for directories and tinkering with websites in his spare time, at some point over the last decade this became his day job and now he heads up the marketing delivery team at StrategiQ.

Chris Green will give us an update on his and Simon’s hourly rankings.

SEOs are addicted to rank tracking and many are still rank tracking as if it was 2012, but what good is this doing us? Chris and his team tracked 500,000+ results in SERPs as part of hourly tracking tests and it builds a very different picture of SERPs.

We look forward to seeing you at the event on April 25th.

Thank you to Explore Group Digital for helping us with the venue. Explore Group are a team of recruiters who focus on the Search and Performance market. They are supporting SearchLondon to improve our Search knowledge so they can help our members better – whether we’re looking for a new job or staff who will really push our business forwards.

Please RSVP for your place on Eventbrite:

SEO Jo and Tim Sheed