Tag Archives: Link Building

August Update in SEO – Link Building

Despite August being the holiday/vacation time, a lot has happened this month.

For this month’s round up on SEO Jo Blogs, I am going to focus on link building. The post to kick this off is the one by Julie Joyce on Search Engine Watching, giving the Link Building A – Z Guide Definition Terms.  If you have questions about link building before you read this, you certainly won’t after.

Guest Posting when done correctly is good for SEO

Grant Draper from VibeTech Media wrote an interesting post on searchenginepeople earlier this month about how to get the benefit of guest posting with Google’s blessing.  With the recent algo updates, webmasters may be scared about accepting guest posts.  But they should not be if the content is relevant to the site and it has not been written just for the sake of it, with a link back.  It is more important to have relevant content rather than getting a link from a high PR page (which used to help sites rank). If you are having guest posts on your site, make sure you set the guidelines, such as the length, the number of links within the body, the rights to the images and ask writers reply to comments.

Webmasters should also be outreaching to those who already writing about their products/services but not linking to them.


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July Update in SEO – Monthly New Blasts

There is so much going on in the industry, how do you know where to begin reading the news and know exactly what to take on board? Here are some of the news from this past month which I found interesting and what I wanted to share with you. (This does not mean the posts I didn’t mention were not interesting – I just can’t write them all down). I am planning on writing a summary of some of the most interesting news in search monthly, so if there is something I have missed, please let me know.

Penguin 2.0

I particularly liked RustyBrick’s post earlier this month about Penguin.  In the post it featured one webmaster who thought he had been hit by Penguin 2.0, as he had a sudden drop in traffic and therefore he wrote to Google.  Google responded to the webmaster and they said it was just normal fluctuations even though it was not usual for the webmaster to see these changes in traffic.

Summary: Google are as clear as mud about their updates.

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