At Ad:Tech Sydney, I went to an interesting presentation about rebranding interesting. The presenter, Ray Bull, has a background in design, spoke about the brand design of one his clients, (the Church) and the results. When talking about a brand, it is important to be on the same page. Everyone has a different interpretation of what a brand is . Ray confirmed the definition of the brand as the below:.
Brand – all the feelings, thoughts and perceptions people have about products, services and people.