Using Consumer Insight to Create Strategy

When doing a site migration, would you think about addressing your content strategy? You should, this is one of the best times to do so. Briony Gunson is a blogger on State of Digital and an SEO Account Manager at Resolution Media.  She has a wealth of experience in SEO and will be sharing her experience at the next Search London event.

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EU Search Awards 2015 Winners in Berlin

Last week I covered the fourth EU Search Awards which took place in the lovely Hilton hotel in Berlin. Here we are with the Young Search Personality of 2015 !  There were lots of award winners on the night.  The full details of who won from which category are on the State of Digital site.  On SEO Jo Blogs, you will find some of the more informal photos from the night.  Feel free to share !

Young Search Personality

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Interview with UnGagged And Their First Event in Europe

After running Search London for over 4 years, I wanted to find out how others organise and put on events.  In this post, I interview our sponsors, Ungagged for our next Search London event.

What makes Ungagged different to the other conferences? (USP – why people should attend)

  • UnGagged is different to many other conferences with the DM / IM / Search arena.
  • UnGagged is a speaker led event where the speakers get total freedom to deliver what they want, how they want.
  • What is shared at UnGagged is always unique and always cutting edge, with many of the speakers, especially those entrenched in SEO, not deciding on the full extent of their session until days before the event due to the nature of changes in our industry.
  • UnGagged does not let any outside influence change the course of what we feel is important to share, it’s a behind closed doors, no recording allowed, high caliber intermediary to advanced level intimate, sociable 3 days.
  • Sponsors or partners have absolutely no say in what we allow our speakers to reveal because UnGagged is a platform for free speech and if they are worried about the content, they should sponsor a safer more mainstream event.
  • UnGagged is about pulling the gag off, so the speakers can let rip with quality, immediately actionable take-aways to help the attendees learn more and earn more.
  • We facilitate a experience where an international DM / IM / SEO community gets together, shares the latest and greatest proven methodologies over some great food, free drinks and awesome networking where everyone gets an amazing ROI.
  Ungagged

When did you start running Ungagged and why?

Our first UnGagged conference was in Vegas in November last year. May sees our first event in Europe. The reason why we started running UnGagged was born from a desire to buck the trend in some of the other events. We especially wanted a conference to educate people allowing industry leaders and influencers who really know their niche inside out to actually reveal the truth on how they are successful. We, the 3 UnGagged partners, had been to many events globally and we found there too many similarities in what we witnessed and experienced. The top 5 on our ‘must change’ list were :

  1. Massive events where everyone card swaps, meets maybe a handful of contacts and never made a ROI
  2. Conferences where everyone is ‘networking’ in the halls because their ticket does not allow access to the speakers sessions.
  3. Speakers were being told what they could or couldn’t say because the event organisers were scared of upsetting their sponsors and partners.
  4. The same speakers doing the circuit churning out the same content or it’s an event where the speakers are just pitching their product.
  5. No food, no drinks and no ‘real’ networking taking place.
It was time for a change and at UnGagged none of the above occurs.

How far in advance do you start planning your conference? Do you work with other partners to put on the event?

The first conference took us over a year to organise. Being from the UK we were a little crazy and decided the first one should be in Vegas in a sink or swim attitude. I guess the first one is always the most scary / painful but it did yield an enormous amount of satisfaction and pride. That ended November 17, so I guess we started on London November 18! We happily work with any like minded partners and all exposure with a new venture like ours is most welcome.

 Ungagged Speakers

Is Ungagged all about Black Hat?

No, not at all. If somebody wants to discuss their techniques and successes whichever colour hat, we give them the platform to openly share. It’s great to see all sides and opinions coming from within a community of free spirited professionals. DM / IM / SEO are broad subjects and there are many experts in many different niches within, all are welcome as long as they have something actionable and unique to deliver. We don’t judge or censor. If something works and they want to share it to help people develop, whether head of a global brand or an individual technopreneur, then great, bring it on.

 Ungagged Audience

Who is the team behind Ungagged and what is their background?

We are small team from diverse industry backgrounds working for a DM / SEO agency north of London. It’s headed up by our tech / marketing guru and CEO Damien who along with our number two, owns the world’s second most popular SEO forum to name but one part of the ever expanding portfolio. UnGagged is another huge project for us and next is a niche recruitment consultancy specialising in high quality SEO’s. Busy times!

When do you confirm speakers? How far in advance do they contact you or do you contact them?

Hand on heart, 29 out of the 30 speakers from Vegas asked to do our next conference wherever it was in the world. We had to be diplomatic in choosing those from that event to return to London. Getting speakers isn’t difficult because although we’ve only had one event, the word is out, and many want to join us.
To date, we are still getting approached for May and those slots were filled a while back, so the list for our re-run in Vegas this November is already forming. We seem to be doing something which really appeals to speakers especially those who have plenty to get off their chests. We confirm speakers as soon as we can so the world gets to see that UnGagged attracts the absolute cream of the industry and is a ‘must-attend’ event.

Ungagged Speaker

Where can we find more about the event?

To find out about UnGagged, come to the next Search London event. All tickets are available via Eventbrite.

UnGagged are Search London’s sponsors and can answer any questions you may have about the event. Alternatively visit their website and check out the Testimonials page and the the line of speakers preparing to let rip behind closed doors.

Ungagged Venue

Interview with Builtvisible about Content Marketing in China

In this post, I interview Owain Lloyd Williams who is one of our speakers at my next Search London event. I wanted to ask him about his time in China and what he learned from his time over there.

To find out more about International Content Marketing, please purchase tickets via Eventbrite.

1) What made you decide to move to China?

There were several reasons, though above anything as a fresh faced graduate back in 2008 the allure of spending a few years in an unknown yet incessantly varied and ever-changing country proved too strong. I was aware of the opportunity present in the country, and this was coupled with a long-standing fascination and willingness to explore the culture and learn the language. The picture of China painted by our media also has a tendency to be rather sweeping especially for such a complex country with such a history, and, regardless of whether this coverage was positive or negative, back then I felt like I just wanted to find out as much as I could by being there and breathing it all in.

China

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Search Events in March

March is a busy month, there are lots events taking place in London.  Here are just a few:

How to Get the Most out of SEO and Social

Tuesday, March 10th,

The class is for those in online marketing, those working client side and also working agency side.

It is also suitable for entrepreneurs, managing their own websites and client sites.  Those working in agencies will learn about how to integrate SEO and Social Media and how they can use these tips for their clients.  Anyone working in digital should attend the class to learn more about how SEO and Social are interconnected and how by working efficiently together, it can lead to higher visibility, more engagement and of course,what everyone wants – more traffic.

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Search Trends in 2015

We had a fantastic turnout on Monday for the Search Trends in 2015 presentation.

Our first speaker was Danny Denhard.

2014 was a busy year in search. Emoji became the most popular word and Facebook led the way for ad revenue. It was also the year when Twitter was used by teenagers to ask questions.

So what is install for 2015?

1. Improving sites, tech and functionality
2. Answer questions before they are asked
3. Long form vs Digest – good to have a mixture, and there is reason to explore what works best
4. Breaking a story, PR important
5. Browser vs apps (always audit and market)

In terms of answering as many questions as possible when people land on the site. Mobile can be guilty of not doing this. It is important to create questions off the page and answer them on the site.

So what else will happen in 2015?

1. Pinterest & Instagram – discovery is key
2. Pinterest is good for infographics
3. Shareable is the new ‘viral’
4. Twitter – trust signals could help rank. Authority could be split by subject
5. Twitter and LinkedIn will have their own platforms
6. Vloggers will using different forms of media
7. Contextual content is more important
8. Apps will be built for content – product hunt (disposable apps) location apps are increasingly important
9. GIFS will be created for education
10. 2015 is the year for audio. It is also the year of amplification and promotion
To find out more, view Danny’s presentation on slideshare below:


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