Interview with Builtvisible about Content Marketing in China

In this post, I interview Owain Lloyd Williams who is one of our speakers at my next Search London event. I wanted to ask him about his time in China and what he learned from his time over there.

To find out more about International Content Marketing, please purchase tickets via Eventbrite.

1) What made you decide to move to China?

There were several reasons, though above anything as a fresh faced graduate back in 2008 the allure of spending a few years in an unknown yet incessantly varied and ever-changing country proved too strong. I was aware of the opportunity present in the country, and this was coupled with a long-standing fascination and willingness to explore the culture and learn the language. The picture of China painted by our media also has a tendency to be rather sweeping especially for such a complex country with such a history, and, regardless of whether this coverage was positive or negative, back then I felt like I just wanted to find out as much as I could by being there and breathing it all in.

China

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Search Events in March

March is a busy month, there are lots events taking place in London.  Here are just a few:

How to Get the Most out of SEO and Social

Tuesday, March 10th,

The class is for those in online marketing, those working client side and also working agency side.

It is also suitable for entrepreneurs, managing their own websites and client sites.  Those working in agencies will learn about how to integrate SEO and Social Media and how they can use these tips for their clients.  Anyone working in digital should attend the class to learn more about how SEO and Social are interconnected and how by working efficiently together, it can lead to higher visibility, more engagement and of course,what everyone wants – more traffic.

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Search Trends in 2015

We had a fantastic turnout on Monday for the Search Trends in 2015 presentation.

Our first speaker was Danny Denhard.

2014 was a busy year in search. Emoji became the most popular word and Facebook led the way for ad revenue. It was also the year when Twitter was used by teenagers to ask questions.

So what is install for 2015?

1. Improving sites, tech and functionality
2. Answer questions before they are asked
3. Long form vs Digest – good to have a mixture, and there is reason to explore what works best
4. Breaking a story, PR important
5. Browser vs apps (always audit and market)

In terms of answering as many questions as possible when people land on the site. Mobile can be guilty of not doing this. It is important to create questions off the page and answer them on the site.

So what else will happen in 2015?

1. Pinterest & Instagram – discovery is key
2. Pinterest is good for infographics
3. Shareable is the new ‘viral’
4. Twitter – trust signals could help rank. Authority could be split by subject
5. Twitter and LinkedIn will have their own platforms
6. Vloggers will using different forms of media
7. Contextual content is more important
8. Apps will be built for content – product hunt (disposable apps) location apps are increasingly important
9. GIFS will be created for education
10. 2015 is the year for audio. It is also the year of amplification and promotion
To find out more, view Danny’s presentation on slideshare below:


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Five Interesting Facts When Analysing Tweets of #DigitalSummerParty

I first found out about TweetBinder when I read a post by Hannah Thorpe who analysed the tweets from BrightonSEO in her post on theMediaFlow

I helped to organise the Digital Summer Party that took place last week and I wanted to look at the tweets over the course of the day and also the evening.  The #DigitalGrowthDay took place at the Google Campus and we had over 80 people attend. We had 18 workshops during the day which covered a wide variety of subjects. Analysing the tweets over the day, there were some interesting facts:

Tweets Sent

There were 186 tweets sent and there were 3 tweet per contributor. The tweets had a reach of 74,360 which is great to any brand sponsoring the event.

Tweets Digital Growth Day

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London Digital Summer Party 2014

Last year Search London and OMN London teamed up to host the Digital Summer Party of 2013 on the HMS President.  It was so popular, that we are putting on another party, making it bigger and better than before.

It is taking place on Thursday, the 18th of September.  

There will be around 800 marketers and entrepreneurs at the event itself with coverage from the likes of TechCityNews. This is going to be London’s biggest digital event of 2014!

The day time event, called “The Digital Growth Day” brings a selection of London’s top digital marketers to Google Campus for a day of interactive workshops. These expert-led sessions will discuss the tactics that businesses big and small should be implementing now to build a better online presence and maximise growth.

The Summer Party will be from 6:00pm on the 18th of September, at Pennington Studios at Tobacco Docks (nearest station – Shadwell).

Mingle and be merry with highlights including:

  • Indoor/outdoor summer street party in a 5,000 square foot former nightclub
  • Tech City News filming live from the event
  • DJ sets from Hoxton Radio playing live
  • Sponsored bar and pop-up bars from top London establishment
  • Scrumptious street food trucks serving onsite
  • £20 Uber ride vouchers to get you home in style

Meet fellow digital and techies  that make up London’s vibrant and eclectic digital community. Click here for map and directions.

RSVP for your ticket on Eventbrite. Members of OMN London and Search London will have tickets for just £20 !

Search London – Three Ways To Execute Marketing Campaigns on a Budget

We had a great turn out at Search London on Wednesday night at the Theodore Bullfrog pub. For the first time we had 3 speakers at the event.

The first speaker of the night was Jorgen Sundberg, the founder of Social Media London. Jorgen Sundberg spoke about how to combine content in all shapes and sizes and social engagement to drive marketing campaigns on a budget. If you have any further questions, please tweet him @JorgenSundberg.

Daniel Smulevich was our second speaker from the night and shared with the audience how to make data work harder for your business.
With all the buzz about content, marketers compete to generate the best content out there. Google Analytics is often the first tool we turn to in order to understand how our content performs, but pageviews, downloads and sign ups only tell us a (very small) part of the story. Digital marketers tend to limit themselves to reporting on superficial metrics rather than finding the right KPIs for their business.

Daniel presented a how-to session to gain real insights into what drives your users and how to maximise it. If you have any further questions to ask him, please tweet @DSmulevich.

Another first for the night was me speaking at Search London.  I have previously spoken at SMX New York and BritMums Live but left the presenting at Search London to others. However, I really wanted to share with the Search London members “How to Implement SEO on a Budget” based on my experience in working with small to medium sized businesses who do not always have the funds.

We were able to collate all the tweets and questions for the speakers on Sli.do.  Sli.do “Gives a Voice to the Audience” with its USP of connecting the audience with the organisers and presenters of the events. Peter Krajnak let us use Sli.do in our last event and in the October meetup about Avoiding the Wrath of Google.

I have been running Search London for nearly 4 years and would like to thank everyone for their continual support. Ehsan wrote a great review on his site.  We had some new faces attend Search London, as well as those who have been coming regularly so thank you to them, RustyBear, Montse, Nick Rink, Mike Chidzey and also to the co-organiser, Tim Sheed.