SEO Jo Blogs

This was a great session by Jim Boykin, the founder of Internet Marketing Ninjas.   Jim started off by getting to the point.  He said a lot people feel that they did not wrong.  People thought that their sites were doing well, they were ranking from a few paid links and they thought they were safe and they were then banned.

How do you know if you have been hit by Panda?  One clear sign is that traffic to your site has decreased.  Some people are just waiting it out, hoping they will soon get their traffic without changing their sites.  But you need to act if you want to see your online visibility increase.

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One of the interesting sessions from SES New York was how to show the value of SEO to the board of directors.  This was in the “SEO in the Boardroom” session, moderated by Simon Heseltine,  For all those in SEO, we have heard too often the question “What is the value of SEO”?, and “Why should I pay for this “free” traffic?

Seth Besmertnik, the CEO of Conductor Inc, was the first to present in this session.

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Bill Hunt’s presentation on mining your search keywords at SES NY was very interesting.  I had seen Bill speak at SMX NY and he always shares great examples which allows us to implement his recommendations immediately.  Bill Hunt is the SES Advisory Board and is also President of Back Azimuth Consulting. 

Bill started the presentation by asking the audience:

Why don’t we leverage search and social data?

• Marketing programes are siloed
• Lack of search, Business Intelligence, Sales and Social
• We do not have time
• It seems too complicated and we do not know how to

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One of the great content marketing sessions at SES NY featured two great speakers, Laura Lippay from SEO Gadget and Shari Thurlow.

Laura Lippay  - CEO of SEO Gadget US

Laura from the US office of SEOGadget, kicked off the session stating that link building does work, she has always been white hat.  Therefore as Google updated its algorithm (with the many updates), she had to get creative to earn these links.

Link building has changed.  People are now all of a sudden losing money off the back of poor link building.  Some may not have known what link building they were doing (maybe their agencies were the ones doing all the black hat),  while others knew full well the link building was short term.

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