Search London – Three Ways To Execute Marketing Campaigns on a Budget

We had a great turn out at Search London on Wednesday night at the Theodore Bullfrog pub. For the first time we had 3 speakers at the event.

The first speaker of the night was Jorgen Sundberg, the founder of Social Media London. Jorgen Sundberg spoke about how to combine content in all shapes and sizes and social engagement to drive marketing campaigns on a budget. If you have any further questions, please tweet him @JorgenSundberg.

Daniel Smulevich was our second speaker from the night and shared with the audience how to make data work harder for your business.
With all the buzz about content, marketers compete to generate the best content out there. Google Analytics is often the first tool we turn to in order to understand how our content performs, but pageviews, downloads and sign ups only tell us a (very small) part of the story. Digital marketers tend to limit themselves to reporting on superficial metrics rather than finding the right KPIs for their business.

Daniel presented a how-to session to gain real insights into what drives your users and how to maximise it. If you have any further questions to ask him, please tweet @DSmulevich.

Content marketing analytics: how to make your data work harder for your business
Another first for the night was me speaking at Search London.  I have previously spoken at SMX New York and BritMums Live but left the presenting at Search London to others. However, I really wanted to share with the Search London members “How to Implement SEO on a Budget” based on my experience in working with small to medium sized businesses who do not always have the funds.

 

 

We were able to collate all the tweets and questions for the speakers on Sli.do.  Sli.do “Gives a Voice to the Audience” with its USP of connecting the audience with the organisers and presenters of the events. Peter Krajnak let us use Sli.do in our last event and in the October meetup about Avoiding the Wrath of Google.

I have been running Search London for nearly 4 years and would like to thank everyone for their continual support. Ehsan wrote a great review on his site.  We had some new faces attend Search London, as well as those who have been coming regularly so thank you to them, RustyBear, Montse, Nick Rink, Mike Chidzey and also to the co-organiser, Tim Sheed.

Brands and Bloggers at BritMums Live 2014

I was fortunate enough to attend BritMums last month and speak at the event on the second day. If anyone has questions about my SEO session please get in touch. There are so many areas of SEO, it is difficult to cover everything.

There were lots of great presentations over the course of the two days. I really enjoyed the Keynote speaker on the Saturday, Benjamin Brooks-Dutton.  He is the author of the book “It’s Not Raining Daddy, It’s Happy” and his blog Life as a Widower where he talks about bereavement following the death of his wife.  His talk was inspirational and thought provoking and reminded us to not take our loved ones for gran.  Ben concluded the presentation by asking everyone to tweet their #BestMoment of the day. I will always pause to think of what my best moment was every day.

Benjamin Brooks Dutton

There were also many brands at BritMums marketing their products and services. As it was my first time at BritMums, I wanted to speak to some of the brands and find out more about they work with bloggers in the marketing.

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Interview with Entrepreneurs – YourScene Founders

When I was in Sydney, I met two fellow entrepreneurs – Huan Nguyen and Martin Pham who were founders of YourScene. As an entrepreneur myself, I wanted to find out what inspired them to create this unique product.

How did you come up with the idea for YourScene?

YourScene was originally devised as all good businesses start, with drinks and a group of friends.

The original idea was to start up a website where models, photographers and make up artists could connect. They would post jobs and bid for jobs using the same business model as Freelancer.

To promote this, we thought we’d run a photo booth at different events to get our name out there as people would be going home with our print outs with our logo and details on them.

We got so good at it that people started approaching us to service their weddings, birthdays and corporate Christmas parties. When we started doing this, there were only a handful of companies doing photo booths and within a year, there were over 50.

Soon, the market was flooded with too many photo booths offering lower prices but for substandard work. We didn’t want to get sucked into the war of reducing prices because in the end, no one wins.

So instead of competing with that, we thought we’d create something new to bring to Sydney and Australia as a whole. This is how we created our Tag’N’Print service.

Martin and Huan

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The Best Tips and Take Aways from BrightonSEO

BrightonSEO was just over a week and there have already been a lot of posts written about one of the best free conferences in the UK.  I particularly like the post by Receptional on over 100 Tips and Insights. Ben Harper from Daitfy covered five great speakers from the day including Stacey Cavanagh and Vickie Cheung.  Jamie Faulkner shared his actionable tips on Firecask. The Verve Team wrote three posts from BrightonSEO and there are some some great lessons on Technical SEO from Briony Gunson.

Brighton SEO Dome Photo

Here are some of the take aways I liked and wanted to share with you:

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How the Worlds Most Enduring Brand Bonds with its People

At Ad:Tech Sydney, I went to an interesting presentation about rebranding interesting.  The presenter, Ray Bull,  has a background in design, spoke about the brand design of one his clients, (the Church) and the results.  When talking about a brand, it is important to be on the same page.  Everyone has a different interpretation of what a brand is .  Ray confirmed the definition of the brand as the below:.

Brand – all the feelings, thoughts and perceptions people have about products, services and people.

Sydney Opera House

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February 2014 Update in SEO – Earning Links

This past month, there was a lot content written about link analysis, link removals and link building.  In this post I wanted to share with you “Link Earning”, in 2014, companies want to earn links.  This was always the case but in the past as you know, people have been naughty and bought links.

Before you can earn links, it is important to analyse your old links.  In a post last July, I wrote about How to Recover From an Unnatural Link Penalty. Jon Ball wrote a very interesting post earlier this month on Search Engine Land about back link clean up.  As Jon mentioned, only clean up your links if:

1. You have received a manual penalty or an unnatural links warning in Google Webmaster Tools

2. Your site is not ranking high as it used to which may be due to an algorithmic penalty

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Search London – How to Create Award Winning Content

I am excited to announce the next Search London event in 2014 “How to Create Award Winning Content”

The UK search market is very competitive and it can be difficult to stand out from the crowd. Therefore I wanted to ask two people who had won awards for their campaigns and blog how they were successful.

I have invited Mike Essex and Richard Kirk to speak at the next Search London meetup which takes place:

Location: The Warwick pub – 1 – 3 Warwick Street, London W1B 5LR
Date: Tuesday 1st of April
Time: From 6:30pm

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