Webcertain organised a great International Search Summit 22nd of October in London. There were some key speakers from the search industry sharing their tips on how best to approach SEO in multiple markets
I have recapped some of the highlights from the day on this site and a few more on SEO Jo Blogs and written a full day write up on State of Digital.
International Content Outreach – Lisa Myers, CEO of Verve Search
Lisa as always, gave a very insightful and detailed presentation about International SEO. She also referenced a case study for a piece of work her company Verve Search completed for Hotel Club, it was a video about “Brighton on a Skateboard” and was called Sk88ssing. The point of any campaign that is made is that it has to be beneficial for social media which in turn will generate links back to the site.
The Link Removals and Avoiding the Wrath of Google presentation took place on the 30th of October. This was a very topical subject to speak about at Search London , considering many sites have been penalised by Google. We had two great speakers at the event; Kirsty Hulse, SEO Strategist at Digitas LBi and Jose Truchado, Head of SEO for Expedia Europe.
Digtias LBi were the sponsors for the event and let us have their amazing venue for Search London – thank you Digitas LBi.
Paul started the presentation by taking the audience through his history and how started his career in link building, from building scraper sites, to working in affiliates and now helping companies remove links.
Pre 2012 – links either counted or they didn’t. So people used to throw as many links as they could to see their rankings improve.
Post 2012 – Google changed their stance. This was a major change and increased the pressure on link builders.
Google adopts very quickly and link builders have to as well. Google introduced Penguin last year which was directly aimed at those who do SEO. They introduced link penalties. So Paul and his team needed to change. As a result, Paul helps companies who have been affected by the Google updates and now have a penalty.