Webcertain organised a great International Search Summit 22nd of October in London. There were some key speakers from the search industry sharing their tips on how best to approach SEO in multiple markets
I have recapped some of the highlights from the day on this site and a few more on SEO Jo Blogs and written a full day write up on State of Digital.
International Content Outreach – Lisa Myers, CEO of Verve Search
Lisa as always, gave a very insightful and detailed presentation about International SEO. She also referenced a case study for a piece of work her company Verve Search completed for Hotel Club, it was a video about “Brighton on a Skateboard” and was called Sk88ssing. The point of any campaign that is made is that it has to be beneficial for social media which in turn will generate links back to the site.