Our last Turn Digi of the year is taking place on Thursday, December 16th at 5pm GMT.
Come and learn from Azeem, Ulrika and Marty.
Diversity in Digital
Azeem is kicking off the evening speaking about “How the industry can be more inclusive in 2022”.
Azeem is an award winning digital marketer, and international conference speaker with several years of experience in the industry, covering multiple disciplines such as SEO, PPC, Social Media, Programmatic, and Display too. As well as this, he hosts his own digital marketing podcast called “Azeem Digital Asks”, and has previously been a judge at many search awards across the globe, including the European and US Search Awards – and is a big advocate for diversity and inclusion across the industry.
In this talk, Azeem will cover aspects of DEI in marketing this year, how it has been affected by the pandemic, and share results from his two year research project into this, as well as discussing some of the more recent events where POC have been excluded.
Ulrika Viberg is the founder and owner of Unikorn! Ulrika Viberg has a solid background in all things web considered, with deep knowledge in Technical SEO, Web Projects, and Digital Strategies!
Ulrika has worked in the search business since 2007, with both organic and paid search, in-house and as a consultant. Before starting her own agency, she worked with a few of the largest companies in the world, such as eBay, Rocket Internet, eDreams, and Omnicom Media Group. Ulrika started Unikorn in 2016 in order to be a full-time consultant at eBay Classifieds Global Growth Team. In 2018, Ulrika decided to take on multiple clients and converted Unikorn to an agency.
Ulrika will talk about how she came into tech SEO without knowing tech, and then into JS auditing without knowing JS and then how to do an JS tech audit.
Marty will be talking about “Crush Branding, Headlines, Q-Scores, SEO, & Voice with Creative Constructs & Keyword Variables”
Marty Weintraub is the founder of Aimclear. Marty will share with the audience how to create a spreadsheet-based framework, usable manually to output verticalized and standardized short form sales copy key phrases, i.e. positioning statements headlines, page titles and dynamic ads copy. The framework will include target psychographics, brand terms, approved adjectives, benefits, and other sales variables. Creative is the biggest differentiator in digital marketing right now and knowing how to create dynamic creative is crucial. Marty’s company has helped companies succeed by these methods including some of the coolest upstart and iconic brands in the world. This copy is both for SEO and PPC and Aimclaire has won best integrated agency at the US search Awards the last 6 years in a row due to this technique.