I read in the metro on Friday that Apple sold 600,000 pre orders of its new iPhone 4 in one day which crashed their website. And now they say if you have not pre ordered the iPhone 4, you will not get it before July 14th.

I wonder did Apple do this on purpose? They knew there was going to be a huge number of people signing up for the iPhone 4, they could have made more ready. Lets see how the other mobile phone operators are reacting to the news.

O2 are ranking number 4 for the term “iphone 4” and it immediately takes you to the page which clearly describes O2’s response to a shortage of handsets. They are saying that only those O2 customers can get the iPhone 4 and then after July 4th, it will be available for non customers. I registered my interest for the new handset and I have been receiving emails with a count down of when I can go and buy the iPhone. This was a nice touch as it lets customers stay excited about the launch.

There was no place to register my interest on the Vodafone site. They also do not mention anything regarding an iPhone shortage, does this mean they will have enough when they become available in their stores? Their site has no new content about the iPhone 4, simply an overlay which appears to be from Apple and sits on the old Vodafone iphone URL.

I registered my interest on the Orange site who sent me an email a week ago letting me know when the iPhone 4 would be available. On their website, like Vodafone, there was no mention of an iPhone shortage, simply a detailed breakdown of their price plan. Orange are the only UK network to reveal their prices for the handset and the tariffs. Prices range from £169 for the 16GB handset on the cheapest £30 per month two year contract, to free for the 16GB model on a £75 per month two year deal.

I am sure demand will only increase once Vodafone and O2 announce their deals. Lets just hope not too many customers switch from O2 since their capped data usage was announced.