March is a special month for Search London, it is the first time we are hosting a day time and an evening event and will be on the theme “Entrepreneurship and Content Marketing”. I have been lucky to see the meetup group grow from strength to strength and as of writing this post, there are now 1189 members. There is also a Search London organising team which now comprises of 6 of us, including new member, Russell McAthy who joined us early this year.
This March I wanted to host something different for the members and having worked freelance for 2012, wanted something aimed for those who freelance or are looking to set up their own business. It is a big risk to go and set up on your own and with Google being even more strict with how we can increase online visibility, it can be difficult to meet clients’ expectations. I have therefore asked four well known search professionals who have all set up their own business and who are experts in Content Marketing.
Lisa Myers, CEO of Verve Search will be speaking about “How to Execute a Killer Content Strategy”
Kevin Gibbons, UK MD of Blueglass will present “The Importance of Building a Brand Online”
Nichola Stott, CEO of theMediaFlow will talk about “How to Discover and Leverage Business Assets to Create Linkworthy Content”
James Carson, CEO of Carson Content will conclude the day with “Story Telling, What it Means for Your Marketing and How to Sell it”
There will some fantastic tips for those attending to take away with them. I understand not everyone can take time off of work and therefore we have decided to also organise an evening event. MajesticSEO are kindly sponsoring the “Meet the Speakers” evening event which will start at 6:30 pm and is a short walk from the Google campus. There will not be any presentations, but it will be a chance to get to meet the speakers and ask many questions around setting up in business and content marketing. There are a few tickets left, so please register for the Search London evening event page to reserve your place.
Majestic SEO surveys and maps the Internet and has created the largest commercial Link Intelligence database in the world. This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, Competitor analysis and News Monitoring. As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning. Majestic SEO is constantly revisiting web pages and sees around a billion URLs a day.
For those working freelance the prices are very reasonable. New users sometimes get a 30 day free trial and prices in the UK start from £29.99 (€39.99 US$49.99) per month rising to enterprise level options. Higher end features include deeper analysis and API access, allowing developers to integrate Majestic Data with their own toolsets. If you have any questions about which tools to use for your company, come to the Search London event and meet Dixon Jones who I am sure will be able to answer your queries.