Once you have set up your wordpress blog, you need to be able to track visits to your site. It is important to see who is coming to your site, what pages they are looking at and where they are going after they leave your site. You can also see what keywords are driving traffic. This allows you to help optimise certain pages that are not performing well with the keywords visitors are using.
The most easiest web tracking software to use is Google analytics. It is also free, which is even better. I love using GA, it is so simple to set up and you can also integrate adwords with it. Here are the steps to setting up GA.
1) Get a gmail account. It is free and also simple to do. Just follow the instructions in the picture below.
2) Install GA in wordpress
Once you have a gmail account, go back to your wordpress admin section and under plugins, choose Google Analytics. Install GA, it should only take a couple of minutes.
3) Once GA has been installed, go back to your plugins and press activate. You will then GA in the settings section, in the bottom left, as the image below illustrates.
4) Account ID
You will need to enter the account ID in the top right hand corner. This will be located in the Google Analytics account you just set up.
And that’s it, now you are ready to start tracking visits to your site.