Link building campaign

If you want to increase traffic to your website here are some helpful hints:

1.Set objectives for the link building strategy
The link building strategy is the way to increase links to your website. It is important to write out exactly what you want to achieve. For example, you may want to increase visitors by x% by the end of the next 3 months. These objectives should tie in with the business objectives.

2. Site analysis – find out who links to your site now. You can do this by visiting enter your url it shows the links to your site on google, msn and yahoo. Oh and it is free, so even better.

3. Research competitors – find out who is linking to your competitors. It is always a good idea to research thoroughly the competitors, look at their website, their page rank, their inbound and outbound links.

4. Links from other sites
Once you have completed points 2 and 3 you should have an idea of which sites you want link to your website. Email these people explaining the benefits their visitors will gain from link , the page address you want to link from and your contact details.

Link building is not a one off process. You will have to contact each individual site that you want linking to your site. And you will need to monitor the progress of the campaign. One easy way to do this is by installing google analytics which track the number of unique visitors to the site. Analytics will also show you the % of referring sites, so make sure that your target sites are among these. You may even find that there are new sites linking to you who you haven’t even asked. A bonus!!

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