Mobile search is happening.
E consultancy reported last week that Marks and Spencer launched a mobile site.
Unlike the other high street retailers who have launched apps, Marks and Spencer have put all their efforts into the mobile site. I have tried it on the iPhone and it is pretty good. I also tried it on the Samsung Tocco (not a smart phone) and it was easy to navigate and the pictures were very clear. A full review can be found at E consultancy
This news just shows you that more and more companies have mobile as part of their marketing/business strategy. Then yesterday, I read another article about mobile phones . Android phones outsold iPhones in the USA, last month for the first time. The iPhone better watch out, it is not the only smartphone out there. And for those companies that want to have a mobile strategy, do not just tailor it to the iPhone. Make sure the Android, Symbian and the Samsung handsets are involved as well. According to The Times, BlackBerry controls 63% of the market for business phones, so do not exclude these handsets either.
The trend in smartphones is expected to increase. According to Garner, sales increased by 49% to 54.3 million during Q1 2010. Overall, 314.7 million handsets were sold worldwide, with Nokia the number one supplier in both categories. Symbian was the most popular smartphone OS globally, selling 24.1 million units, with a market share of 44.3%.
RIM came second with 10.6 million sales and a 19.4% share, followed by Apple’s iPhone OS with 8.4 million sales and 15.4% share. Sales of Microsoft Windows handsets were flat at 3.7 million units, seeing its market share falling by 3.4 percentage points to 6.8%.
There is no denying it, these smartphones are here to stay, so it is vital to integrate these into your marketing strategy. Next time you are thinking of redesigning your website or adding new pages, think of making it viewable on a mobile phone.