I attended a Facebook session last week which went into the updates of the social networking organisation. Facebook’s mission is to give people the power to share and make the world more connected. It certainly has achieved this since its launch in February 2004. I learnt a lot at the session and wanted to share some of the stats with you.
Key Facebook Facts
It is no surprise then, that Facebook is used as a marketing tool. Most of Facebook’s revenue comes from advertising. Facebook generally has a lower clickthrough rate (CTR) for advertisements than most major Web sites. According to Wikipedia while Google users click on the first advertisement for search results an average of 8% of the time (80,000 clicks for every one million searches),Facebook’s users click on advertisements an average of 0.04% of the time (400 clicks for every one million pages).
At the Facebook session they gave us tips on creating a Facebook advert:
– Ask questions in the ad copy
– Emphasis the offers
– Include time prompt
-Use the third person
-Include an eye catching image
– Say to much in the advert – keep it nice and simple
– Over capitalise
-Use just your logo as the image
If you have a website with products to sell, you should start promoting your site through Facebook. It is a low CTR and you can control your budgets through bids as you did in paid search.
Thanks for the facts, could have done with a bit more dos and donts though!
Thanks for the comment Dan, will add more where relevant.
Thanks Dan for the comment, I have added a bit more content to the post since your comment.