How to Optimise Facebook Ads

I attended a Facebook session last week which went into the updates of the social networking organisation. Facebook’s mission is to give people the power to share and make the world more connected. It certainly has achieved this since its launch in February 2004. I learnt a lot at the session and wanted to share some of the stats with you.

Facebook cupcake

Key Facebook Facts

  • There are 30 million active users of Facebook in the UK (not including those under 13 years)
  • Each person has an average of 218 friends
  • 20 million people use Facebook daily
  • There is a 50/50 split between male and female users
  • Quickest growing demographic are those over 35 years old
  • 13- 24 year old are the most active
  • There are more than 3 billion stories posted each month.

    It is no surprise then, that Facebook is used as a marketing tool. Most of Facebook’s revenue comes from advertising. Facebook generally has a lower clickthrough rate (CTR) for advertisements than most major Web sites. According to Wikipedia while Google users click on the first advertisement for search results an average of 8% of the time (80,000 clicks for every one million searches),Facebook’s users click on advertisements an average of 0.04% of the time (400 clicks for every one million pages).

    At the Facebook session they gave us tips on creating a Facebook advert:
    – Ask questions in the ad copy
    – Emphasis the offers
    – Include time prompt
    -Use the third person
    -Include an eye catching image

    – Say to much in the advert – keep it nice and simple
    – Over capitalise
    -Use just your logo as the image

    If you have a website with products to sell, you should start promoting your site through Facebook. It is a low CTR and you can control your budgets through bids as you did in paid search.

  • 3 thoughts on “How to Optimise Facebook Ads

      1. Jo Turnbull Post author

        Thanks Dan for the comment, I have added a bit more content to the post since your comment.



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