SEO Strategies

It is coming to the end of the year and it is time to review the seo work you have done for your business or for your client. It is really important to show results to your client. There are several ways to show the results:

Results on performance

Photo from flickr

1) Rankings
If you have done any optimisation on the page, then it is important to show the rankings before recommendations were implemented and those after.

2) Inbound links
Through the link building activities you have completed for your client or site, you should have seen an increase in the number of inbound links to the site. There is not one consistent place to see all the inbound links, Google webmaster tools, Yahoo Site Explorer and Seomoz Linkscape all give different results, but it is important to look at all three sources and record the number before linkbuilding has begun agains the end of year results

3) Percentage of natural search traffic
You are responsible for helping to increase the natural search traffic to a client’s website or your company’s site. You should be able to see an increase in the traffic from search engines through your google analytics or through your other traffic tools.

What you must always do is be honest with the client. Sometimes you will not always see a huge improvement in rankings and traffic and this may be due to the client unable to make those on page changes or sign off for link building activities. What you then need to do is be realistic when planning for 2011.

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