SES London – Starts this week

Another year has past and SES London is back in town from February 20th to February 24rd. Like last year, it will be taking place at the following venue:

The Queen Elizabeth II
Conference Centre
Broad Sanctuary, London

Nearest tube is Westminster

There are lots of events taking place in the evening. The SEO Chicks are hosting the after party on Wednesday night, at The Old Monk Exchange, 61- 71 Victoria Street.  They have teamed up with Linkdex who will be sponsoring the event.

Tuesday is the first day of the event. The agenda for the 3 days  is as follows:

Day 1

9:00 – 10:00 Business Optimisation in a Digital Age

10:30 – 11:30 (3 topics to choose from)

SEO – 11 Ways to Be Invisible to Search Engines

PPC – Landing Page Optimisation

Introduction to SEO

11:45 – 12:45 (3 topics to choose from)

SEO – Key Link Building Strategies

PPC – Ads in a Quality Score World

Google Analytics Basics—Implementation and Analysis Strategies

2:00 – 3:00pm (3 topics to choose from)

SEO – The Business of SEO

I am very intersted in the topic “The Business of SEO” which is moderated by Matt McGown and will have two speakers  – Jake Langwith and Lisa Myers from Verve Search.
PPC – PPC Tools of the Trade

A 13-Step Checklist to #Jumpstart Your Social Program

3:30 – 4:30 (3 topics to choose from)

SEO – Site Redesign? Don’t Forget SEO Migration!

PPC – Is Retargeting/Remarketing Right for You?

Introduction to PPC

Day 2

The second day is filled with tools and strategic talks from and seo, ppc and social media side.  The highlight of the day has to be the Black Hat vs White Hat SEO debate which takes place at 6:00 before the SEO Chicks Party.

Day 3

The final day is all about mobile search, display and tablet advertising, video optimisation, email marketing and advanced link building. It closes with the London SEO Party inviting even those without passes to SES to attend.

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