Category Archives: Google Updates

Migrating from HTTP to HTTPs

I am sure many of you have seen the migration of HTTP to HTTPs (Hypertext Transfer Protocol Secure). But when did it start? Back in August, 2014 when Google announced it was a ranking factor. They said the top priority for Google is security. They said that they are working to make the internet more safe and were very helpful to provide resources to help webmasters fix their security breaches.

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How To Recover from An Unnatural Link Penalty

In my last post I talked about how to React to Penguin 2.0, keep calm and don’t chase the algorithm. I mentioned Search Engine Journal’s post about how to recover from an unnatural link penalty.  I will now explain in more detail how to do this.

Please note that an unnatural link penalty is different to Penguin and Panda, it is not indication that you have been affected by Panda.  Marie Haynes goes into detail about this on SEOmoz blog.

In short, Penguin was released on April 24, 2012 and was designed to fight webspam which involved keyword stuffing and buying links.. Panda was released in February 2011 (worldwide April 2011)  and then on September 18, 2012, a Penda refresh was rolled out. It targeted sites with duplicate and thin content and aimed to lower the rank of these lower quality sites. The change affected rankings of almost 12% of search results.

Once Bitten Twice Shy


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