Transferwise hosted us for our last event of 2017. We had some fantastic talks, along with pizza, beer and great venue.
Thank you for our speakers, Fabrizio, Chloe and Carmen.
Fabrizio shared his experience on how they work with their in house engineers to build products and CMS to scale organic search. Fabrizio heads up the SEO Team at Transferwise. I was impressed by the autonomous and independence of SEO which operates with flat structure and is empowered to make all the decisions in full autonomy to drive organic user acquisition. It seems that their SEO specialists are able to work with the developers, designers and copywriters so they can build their products in an organised yet timely manner. Having autonomy means the SEO team has helped contribute to TransferWise’s fast growth and expansion.
Chloe Bodard is the Senior Search manager at Ricemedia, a Search and Social Digital Marketing Agency. Working agency side for several years, and with clients from all sectors and sizes, Chloe specialised in all things SEO, helping clients build SEO friendly sites, migrate website effectively and increase their search visibility and ROIs from digital marketing campaigns.
Chloe talked about “How to successfully undertake a site migration and increase search visibility”.
From the initial full site audit to new site suggestions and migration technical guidelines to staging site crawls, error fixes and post go live technical checks, Chloe went through all the important parts of site migrations, and she gave the audience practical advice, checklists and recommendations to ensure migrations are synonymous with increased visibility.
Builtvisible have continued to support Search London through out the years and Maria Camanes Fores, Technical SEO Consultant at Builtvisible gave insight into how to carry out an https site migration. It can be difficult to not just migrate your site, but actually moving it from non secure to secure (https). There are many things that can go wrong and Maria showed the audience how to maintain your traffic and mitigate any risks.
Check out the Facebook page for all the photos.
If you have not received the presentations, please let me know, or tweet to us @SearchLDN.