Category Archives: End of Year Updates

2013 SEO Predictions from Elena Farinelli

This is the last in the series of “SEO Predictions” from those who I met when I was in Europe in June 2012.  Elena lives in Florence and writes about many places to visit in the city and surrounding area on her site Io amo Firenze. The site means “I love Florence” and visitors will too once they visit this city in the heart of the Tuscan countryside.  I asked the web marketing consultant  about what she thought would happen to SEO this year.

Elena Florence


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2013 SEO Predictions from Andre Alpar

I met Andre Alpar from AKM3 while I was in Germany last year as part of the Euro 2012 State of Search Roadshow.  Andre is certainly a busy guy, he has a English podcast, is one Partner of AKM3 and also has an online cigar store.  I asked Andre (remotely) about what he thought 2013 means for search.

Looking back at 2012, what has been the major change in SEO that you have experienced?

Two things were very easy to observe. One is internationalization – many of our clients are active in many countries. That made us, as an agency, diversify, so we can deliver high-quality content and link marketing campaigns in 20 countries now.  Another major change was a very strong shift to quality which came through Panda and Penguin, both being massive updates.

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SEO Predictions for 2013


Sun Sets

As the sun sets on 2012, I wish you all a very Happy New Year and look forward to the developments in search for 2013.  So what does 2013 have install for search?  I was inspired by Hannah Smith’s post on SEO in 2012 on State of Search and it made me reflect and think that so much has happened this past year, how can we begin predict what will happen in 2013?.  I held a Search London event on 27th of November about SEO in 2013 where Richard Baxter and Lee Smallwood give their predictions for the next year. Based on what has happened this year and also from key professionals in the industry, I have a few thoughts of what will take place in 2013:

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Merry Christmas 2012 from SEO Jo Blogs

2012 has been an exciting year.  Bas van den Beld asked the State of Search bloggers what our highlights have been for 2012.  I started thinking what my greatest achievements have been this year and what my plans are for 2013.

Christmas Tree

1) Working for SEO Jo

I have been working freelance for just over two years and one year full time.  I spent the first 3 months of 2012 in Australia, staying with my sister Ruth and her husband Matt  (who both took part in the 20km Rottnest swim).  I worked for a search agency in Perth, WA, helping them with some of their key accounts. I also did some freelance SEO work for a couple of agencies in London.  I really enjoyed working across different accounts, in the different cities.

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