Vodafone making headway in social media

Ok so this post is a little late, but better late than never. Vodafone announced a new service last month to connect all social network contacts called Vodafone 360. Vodafone are reinventing themselves as a software and social networking provider. Seem familiar to Nokia and its Ovi product? Vodafone 360 includes a cloud-based address book, full-track music downloads, app store (called Vodafone Apps shop which will launch with 1,000 mobile applications) picture geo-tagging, and integration with social communities such as Facebook and Twitter.

This service is available on a wide range of handsets and to make this launch even more special (or more marketable) Vodafone will have two new exclusive 360 handsets developed by Samsung that syncs automatically with the PC. The H1 followed by the M1. There will also be four Nokia Symbian smartphones pre-loaded with Vodafone 360 but these have yet to be announced.

The famous tag line “make the most out of now” will be replaced with “power to you” as Vodafone sets to rebrand itself as a communications specialist. (words from Vittorio Colao CEO of Vodafone). The new mobile internet service is expected to launch by Christmas in 8 different European countries.

As you are well aware of since the explosion of the mobile apps, all mobile operators have been jumping on the bandwagon and Vodafone is no exception. For those aware of mobile sync and back up, Vodafone bought Zyb last year for £28.5m. Zyb was a small mobile start-up that had developed software that lets mobile phone users share information and messages between their contacs in their address book. This was the start of Vodafone 360.

One year later and the 360 internet service has developed further to include gathering all customer’s friends, communities, entertainment and personal favourites such as music, games, photos and video in to one single place. It brings together all contacts from the user’s mobile phone, social networks and their gmail, hotmail and any other internet account. What is great about this service is that it is automatically backed up and synchronised, regularly and wirelessly, between the mobile and PC and yes the mac as well.

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