After a few months off, Turn Digi is back, this time broadcasting in the Australian Eastern Time zone on Thursday May 27th at 5pm AEST.
I started Turn Digi back in April last year and although some people can now go out and meet others, I want to continue to provide an online platform where others can connect and learn from one another. Turn Digi is a place where fist time speakers present, it supports entrepreneurs and we have speakers from a wide range of nationalities sharing their tips. We will be streaming to our YouTube channel.
Being an Australian citizen and living over there for a short while, I realise that many events take part in UTC or GMT (European) time zones or American time zones. These times normally mean the event takes place in the early morning.
Turn Digi is taking place at 5pm AEST (or 8am GMT). We have four great speakers.
Shonavee Simpson-Anderson, Amanda King, Rebekah Dunne and Julia Munder.
Shonavee will talk about “How to Write SEO Content Faster”
Shonavee will share her writing process which is ideal for new copywriters, SEOs who want to work on improving their writing but unsure how to do that, and digital marketing agencies working with clients (without SEO knowledge) writing their own content. She will also share how the process worked well for her clients especially one where the content is their top performing landing page on the site, generating more traffic than their home page and has increased conversions from this page using this process.
-Why you should never start with a blank page
-Basic, quick and FREE keyword research to start building.
-How writing for websites is different to other forms of writing & why creating your outline is important
-Additional super simple, super quick writing tips – writing headings & active vs passive writing
Rebekah will share how to ” Optimise Your Old Content to Generate Traffic”
Content is never finished. Think about it as a living, breathing thing. It needs nourishment if it’s going to survive. Rebekah loves publishing content and then watching how it performs. She will also share with us how to repurpose older blog posts, with an SEO mindset: trying to figure out how we can get it ranking again or optimise it for a feature like PAA boxes etc. Rebekah will show the audience what she has been up to recently when ‘watering’ content to help it flourish again and the positive results it generates. You can use this approach for some of your blogs for similar or even better results.
Julia will speak about “How to Work in Marketing without Being a Specialist”
Often marketing executives and managers are not experts in a specific field of marketing, such as SEO or PPC. When working with agencies or freelancers this can become a problem, especially when targets aren’t met. As a detail-orientated and driven international marketing director and consultant with 10 years of experience in e-commerce and digital marketing, P&L responsibility for 7 websites and responsibility for all marketing KPIs with a budget of over 1 million GBP I have been in these situations numerous times. In this talk, Julia is going to share actionable tips on what to do as a marketing professional in this situation and how to turn the old idiom “Jack of all trades, master of none” into your superpower.
Register your place to attend our first “Turn Digi” Australia.
I am looking for up to two more speakers to take part, so let me know if you want to be involved, you can fill in the form above, or contact me on Twitter – SEOJoBlogs.